flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| May 17, 2013

40 Under 40 winners: Meet the architects

Of the up-and-coming AEC professionals to be named 40 Under 40 winners by the editors of Building Design+Construction, 18 make their living in the architecture profession.

| May 17, 2013

40 Under 40: Meet the engineers

Learn about seven highly talented engineers who made Building Design+Construction's "40 Under 40" class for 2013.

| May 17, 2013

5 things AEC pros need to know about low-e glass

Low-emissivity glasses are critical to making today’s buildings brighter, more energy-efficient, and more sustainable. Here are five tips to help AEC professionals understand the differences among low-e glasses and their impact on building performance.

| May 17, 2013

University labs double as K-12 learning environments

Increasingly, college and university research buildings are doing double duty as homes for K-12 STEM programs. Here’s how to create facilities that captivate budding scientists while keeping faculty happy.

| May 17, 2013

LEED v4 has provision to reduce water use in cooling towers

The next version of the U.S. Green Building Council's LEED rating system will expand water-savings targets to appliances, cooling towers, commercial kitchen equipment, and other areas.

| May 16, 2013

Chicago unveils $1.1 billion plan for DePaul arena, Navy Pier upgrades

Hoping to send a loud message that Chicago is serious about luring tourism and entertainment spending, Mayor Rahm Emanuel has released details of two initiatives that have been developing for more than a year and that it says will mean $1.1 billion in investment in the McCormick Place and Navy Pier areas.

| May 16, 2013

Michael R. Bohn named Executive VP at Gilbane

Gilbane has promoted Michael R. Bohn to executive vice president. With over 28 years of service to the company and leadership roles on such high-profile projects as the University of Michigan Biomedical Science Building and the University of Chicago Medical Center, Bohn will now have responsibility for Gilbane’s New York and Midwest business units.

| May 15, 2013

McGuire Engineers welcomes VP and Partner David P. Callan

McGuire Engineers is pleased to announce that David P. Callan, PE, CEM, LEED AP, HBDP has joined the firm as vice president and partner.

| May 15, 2013

Schneider Electric announces Global Xperience Efficiency Events for 2013

Schneider Electric’s Xperience Efficiency series will begin with events in the United States, China, Colombia, Brazil and Russia.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021