The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea.
Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.
Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.
Related Stories
| Apr 3, 2013
AIA CES class: Sealant repairs that last – hybrid sealants for building restoration
It is hard to talk about restoration without talking about sustainability. This two-hour interactive online course discusses the role that restoration can and does play in the arena of sustainability, and specifically the role that sealants play in sustainable design and repair.
| Apr 3, 2013
Construction spending up 20% since 2011, growth will continue, says Gilbane report
The monthly rate of construction spending is up 20% in 24 months and increased in 18 of the last 24 months, which is a good leading indicator for new construction work in Q3-Q4 2013, according to Gilbane's latest Market Conditions in Construction report.
| Apr 3, 2013
5 award-winning modular buildings
The Modular Building Institute recently revealed the winners of its annual Awards of Distinction contest. There were 42 winners in all across six categories. Here are five projects that caught our eye.
| Apr 2, 2013
6 lobby design tips
If you do hotels, schools, student unions, office buildings, performing arts centers, transportation facilities, or any structure with a lobby, here are six principles from healthcare lobby design that make for happier users—and more satisfied owners.
| Apr 2, 2013
4 hospital lobbies provide a healthy perspective
A carefully considered entry zone can put patients at ease while sending a powerful branding message for your healthcare client. Our experts show how to do it through four project case studies.
| Apr 2, 2013
Green building consultant explores the truth about green building performance in new book
A new book from leading sustainability, green building author and expert Jerry Yudelson challenges assumptions about the value of sustainable design and environmentally-friendly buildings.
| Mar 29, 2013
PBS broadcast to highlight '10 Buildings That Changed America'
WTTW Chicago, in partnership with the Society of Architectural Historians, has produced "10 Builidngs That Changed America," a TV show set to air May 12 on PBS.
| Mar 29, 2013
Pearce Brinkley Cease + Lee joins Clark Nexsen
Clark Nexsen, PC, headquartered in Norfolk, Va., has announced that the architecture firm Pearce Brinkley Cease + Lee (PBC+L) of Raleigh and Asheville, NC, has officially joined Clark Nexsen.
| Mar 29, 2013
Cuningham Group acquires NTD's healthcare practice, expands into key markets
The international design firm Cuningham Group Architecture, Inc. has announced that NTD Healthcare has the joined the company in a strategic expansion. A practice of NTD Architecture, NTD Healthcare joins Cuningham Group with three principals: Wayne Hunter, AIA, NCARB, ACHA and Phillip T. Soule, III, AIA, ACHA in San Diego, along with Maha Abou-Haidar, AIA in Phoenix.
