A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
| Aug 23, 2022
New Mass. climate and energy law allows local bans on fossil fuel-powered appliances
A sweeping Massachusetts climate and energy bill recently signed into law by Republican governor Charlie Baker allows local bans on fossil fuel-powered appliances.
Giants 400 | Aug 22, 2022
Top 100 Science + Technology Facility Architecture + AE Firms 2022
HDR, Flad Architects, Gensler, and DGA top the rankings of the nation's largest science and technology (S+T) facility architecture and architecture/engineering (AE) firms, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Aug 22, 2022
Top 85 Laboratory Facility Architecture + AE Firms for 2022
Flad Architects, HDR, DGA, and Payette top the ranking of the nation's largest science and technology (S+T) laboratory facility architecture and architecture/engineering (AE) firms, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Aug 22, 2022
Top 85 University Engineering + EA Firms for 2022
AECOM, Jacobs, Salas O'Brien, and IMEG head the ranking of the nation's largest university sector engineering and engineering/architecture (EA) firms, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Aug 22, 2022
Top 150 University Architecture + AE Firms for 2022
Gensler, CannonDesign, SmithGroup, and Perkins and Will top the ranking of the nation's largest university sector architecture and architecture/engineering (AE) firms, as reported in Building Design+Construction's 2022 Giants 400 Report.
| Aug 22, 2022
Gainesville, Fla., lawmakers moved to end single-family zoning
The Gainesville City Commission recently voted to advance zoning changes that would allow duplexes, triplexes, and quadplexes to be built on land currently zoned for single-family homes.
| Aug 22, 2022
For Gen Z, “enhanced communication” won’t cut it
As the fastest-growing generation, Generation Z, loosely defined as those born between the mid-1990s and early 2000s, has become a hot topic in conversations surrounding workplace design.
| Aug 22, 2022
Less bad is no longer good enough
As we enter the next phase of our fight against climate change, I am cautiously optimistic about our sustainable future and the design industry’s ability to affect what the American Institute of Architects (AIA) calls the biggest challenge of our generation.
Giants 400 | Aug 21, 2022
Top 110 Architecture/Engineering Firms for 2022
Stantec, HDR, HOK, and Skidmore, Owings & Merrill top the rankings of the nation's largest architecture engineering (AE) firms for nonresidential and multifamily buildings work, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Aug 20, 2022
Top 180 Architecture Firms for 2022
Gensler, Perkins and Will, HKS, and Perkins Eastman top the rankings of the nation's largest architecture firms for nonresidential and multifamily buildings work, as reported in Building Design+Construction's 2022 Giants 400 Report.
