A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
Market Data | May 6, 2022
Nonresidential construction spending down 1% in March
National nonresidential construction spending was down 0.8% in March, according to an Associated Builders and Contractors analysis of data published today by the U.S. Census Bureau.
Building Team | May 6, 2022
Atlanta’s largest adaptive reuse project features cross laminated timber
Global real estate investment and management firm Jamestown recently started construction on more than 700,000 sf of new live, work, and shop space at Ponce City Market.
Sponsored | BD+C University Course | May 5, 2022
Designing with architectural insulated metal wall panels
Insulated metal wall panels (IMPs) offer a sleek, modern, and lightweight envelope system that is highly customizable. This continuing education course explores the characteristics of insulated metal wall panels, including how they can offer a six-in-one design solution. Discussions also include design options, installation processes, code compliance, sustainability, and available warranties.
Higher Education | May 5, 2022
To keep pace with demand, higher ed will have to add 45,000 beds by year-end
The higher education residential sector will have to add 45,000 beds by the end of 2022 to keep pace with demand, according to a report by Humphreys & Partners Architects.
Legislation | May 4, 2022
Washington is first state to mandate all-electric heat for new large buildings
Washington recently became the first state to require all electric heat for new buildings.
Building Team | May 4, 2022
Mancini Acquires Gertler & Wente Architects, Expanding the Firm's Opportunities in New Market Sectors
National design firm Mancini Duffy - with a 100+-year-old history and tech-forward approach based in New York City - announces the acquisition of Gertler & Wente Architects to further expand its footprint in the healthcare, multi-family residential, restoration, institutional, and religious sectors.
Contractors | May 4, 2022
CFC Construction names Pat Smith president
CFC Construction is proud to announce that Pat Smith has been promoted to President of the Colorado-based general contractor.
Sponsored | Healthcare Facilities | May 3, 2022
Planning for hospital campus access that works for people
This course defines the elements of hospital campus access that are essential to promoting the efficient, stress-free movement of patients, staff, family, and visitors. Campus access elements include signage and wayfinding, parking facilities, transportation demand management, shuttle buses, curb access, valet parking management, roadways, and pedestrian walkways.
Sponsored | BD+C University Course | May 3, 2022
For glass openings, how big is too big?
Advances in glazing materials and glass building systems offer a seemingly unlimited horizon for not only glass performance, but also for the size and extent of these light, transparent forms. Both for enclosures and for indoor environments, novel products and assemblies allow for more glass and less opaque structure—often in places that previously limited their use.
Codes and Standards | May 3, 2022
American Institute of Steel Construction updates environmental product declarations
The American Institute of Steel Construction has released updated environmental product declarations (EPDs) “to help designers and building owners design more environmentally friendly buildings and bridges,” according to an AISC news release.
