A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
Architects | Jan 28, 2016
25-year-old architect wins competition for World War I memorial in Pershing Park
Joe Weishaar and sculptor Sabin Howard were selected from among five finalists and over 350 entries overall.
| Jan 28, 2016
AIA CES class: The rainscreen approach to a better building envelope
Building envelope expert Bradley Carmichael of Hoffmann Architects explains how rainscreen wall systems work and evaluates the effectiveness of various rain-control methods, including mass walls, perfect barriers, and masonry veneers. This AIA/CES class is worth 1.0 learning unit.
![2015 was a record year for mergers and acquisitions in the AE industry [infographic]](/sites/default/files/styles/list_big/public/Screen%20Shot%202016-01-28%20at%209.38.08%20AM.png?itok=udg8OToR "2015 was a record year for mergers and acquisitions in the AE industry [infographic]")
Architects | Jan 28, 2016
2015 was a record year for mergers and acquisitions in the AE industry [infographic]
Consulting firm Morrissey Goodale tracked a record 234 sales of U.S.-based A/E firms last year.
Architects | Jan 27, 2016
NCARB to rename the Intern Development Program
This June, the program designed to guide aspiring architects through the early stages of their career will be renamed the Architectural Experience Program (AXP).
Architects | Jan 26, 2016
HOK promotes Bill Hellmuth to chief executive
Hellmuth is set to replace Patrick MacLeamy, who will remain as the firm’s chairman.
Mixed-Use | Jan 25, 2016
SOM unveils renderings of dual-tower Manhattan West development
The five million-sf project includes two office towers, a residential tower, retail space, and a new public square.
Office Buildings | Jan 21, 2016
Nike reveals design, first images of planned 3.2 million-sf expansion to its world headquarters
The expansion looks to combine design elements inspired by human movement, speed, and the strength and energy of competition.
Market Data | Jan 20, 2016
Architecture Billings Index ends year on positive note
While volatility persists, architecture firms reported healthy performance for 2015.
Architects | Jan 18, 2016
EHDD’s Monterey Bay Aquarium wins AIA Twenty-five Year Award
The aquarium set new technical standards for the building type, which still influence today, such as the flow-through seawater-based heat pump system, naturalistic exhibitions, and corrosion protection.
Architects | Jan 15, 2016
Best in Architecture: 18 projects named AIA Institute Honor Award winners
Morphosis' Perot Museum and Studio Gang's WMS Boathouse are among the projects to win AIA's highest honor for architecture.
