A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
Office Buildings | Mar 7, 2015
Chance encounters in workplace design: The winning ticket to the innovation lottery?
The logic behind the push to cultivate chance encounters supposes that innovation is akin to a lottery. But do chance encounters reliably and consistently yield anything of substance?
Justice Facilities | Mar 5, 2015
New courthouse blossoms into a civic space for one California town
The building's canopy suggests classical courthouse features of front porch and portico. It also helps connect the building with a public plaza that has re-centered civic activity and public gathering for the town.
Justice Facilities | Mar 5, 2015
State of the state: How state governments are funding construction projects
State budget shortfalls are making new construction and renovation projects a tough sell, leading lawmakers to seek alternative funding for these jobs.
Museums | Mar 5, 2015
A giant, silver loop in Dubai will house the Museum of the Future
The Sheikh of Dubai hopes the $136 million museum will serve as an incubator for ideas and real designs—a global destination for inventors and entrepreneurs.
Sports and Recreational Facilities | Mar 5, 2015
New HOK designs for St. Louis NFL stadium unveiled
Missouri Governor Jay Nixon has assembled a task force to develop plans for an open-air NFL stadium on the North Riverfront of downtown St. Louis.
Codes and Standards | Mar 5, 2015
Charlotte, N.C., considers rule for gender-neutral public bathrooms
A few other cities, including Philadelphia, Austin, Texas, and Washington D.C., already have gender-neutral bathroom regulations.
Codes and Standards | Mar 5, 2015
FEMA cuts off funding to Indiana after Kokomo continues building stadium in flood zone
FEMA will withhold funding on $5.5 million worth of projects such as building tornado safe rooms in schools.
Reconstruction & Renovation | Mar 5, 2015
Chicago's 7 most endangered properties
Preservation Chicago released its annual list of historic buildings that are at risk of being demolished or falling into decay.
Office Buildings | Mar 5, 2015
Goettsch Partners unveils plans for dual office towers in Warsaw
The Mennica Legacy Tower development is divided into a 35-story tower located on the south east side of the site and a 10-story building on the west side.
Hotel Facilities | Mar 4, 2015
Hotel construction pipeline reaches six-year high
After a three-year bottoming formation, the pipeline for hotel construction has posted five consecutive quarters of double-digit year-over-year growth.
