A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
Airports | Feb 6, 2015
Zaha Hadid-designed terminal in Beijing will be world’s largest
The terminal will accommodate 45 million passengers per year, and will be a hub for both air and rail travel.
Codes and Standards | Feb 6, 2015
Obama executive order requires federal construction projects to consider flood damage caused by climate change
To meet the new standard, builders must build two feet above the currently projected elevation for 100-year floods for most projects.
HVAC | Feb 6, 2015
ASHRAE, REHVA publish guide to chilled beam systems
The guide provides tools and advice for designing, commissioning, and operating chilled-beam systems.
Cultural Facilities | Feb 6, 2015
Under the sea: Manmade island functions as artificial reef
The proposed island would allow visitors to view the enormous faux-reef and its accompanying marine life from the water’s surface to its depths, functioning as an educational center and marine life reserve.
Contractors | Feb 6, 2015
Census Bureau: Capital spending by U.S. businesses increased 4.5%
Of the 19 industry sectors covered in the report, only one had a statistically significant year-to-year decrease in capital spending: the utilities sector.
Warehouses | Feb 5, 2015
Self storage facility designed to blend in with Miami Beach's party scene
The plans by architect Gutierrez & Lozano are of a sleek, boutique-looking, 22,500-sf facility at the gateway to the city.
Sponsored | Designers | Feb 5, 2015
3D printing has people in the building and construction industry talking
How can 3D printing affect the building design and construction industry?
Cultural Facilities | Feb 5, 2015
5 developments selected as 'best in urban placemaking'
Falls Park on the Reedy in Greenville, S.C., and the Grand Rapids (Mich.) Downtown Market are among the finalists for the 2015 Rudy Bruner Award for Urban Excellence.
Architects | Feb 5, 2015
Toy around with Ittyblox's ultra-detailed building blocks
For Lego fanatics, time is no object when building a model. For those of us with a little less time, Ittyblox is a good solution.
Transit Facilities | Feb 4, 2015
London mayor approves plan for a bicycle highway
The plan will guarantee bike riders a designated stretch of street to ride from east to west through the city.
