UMass Amherst’s new copper-clad Business Innovation Hub adds 70,000 sf to the university’s business school

Umass Amherst’s new 70,000-sf Business Innovation Hub combines a new expansion with the partial renovation of the Isenberg School of Management. Bjarke Ingels Group (BIG) designed the building with Goody Clancy as the architect of Record.

The building doubles the school’s current space and introduces new facilities for more than 150 staff and 5,000 students in undergraduate, master’s, and PhD programs. The exterior is wrapped in straight, vertical pillars that gradually slope downward, creating a domino effect and a triangular glass entrance. The exterior’s copper cladding will naturally weather from a dark ochre to a patina with long-term exposure to the elements.

Photo: Laurian Ghinitoiu.

Students and faculty will enter into the naturally-lit, 5,000-sf Learning Commons. This will be a place for learning, networking, and dining. The Learning Commons can also double as a venue for guest speakers, ceremonies, banquets, and career fairs.

The Business Innovation Hub extends directly into the existing 1964 building from the north and east sides in a wide circular loop. The loop consolidates Isenberg’s faculty and staff under one roof and creates a circular place of arrival. Various conference rooms and breakout areas are distributed throughout the loop.

Photo: Laurian Ghinitoiu.

“The new Business Innovation Hub at the Isenberg School of Management is conceived as an extension of both the building and the campus mall,” said Bjarke Ingels, Founder and Creative Director, BIG, in a release. “The linear structure is bent to form a full loop framing an internal courtyard for the life of the students. The façade is pulled away in a domino effect to create a generous invitation from the Haigis Mall to the Learning Commons. The mall and the courtyard – inside and outside form a forum for the students, the faculty and the profession to meet, mingle and mix society and academia.”

Photo: Laurian Ghinitoiu.

Innovation labs, advising spaces, and faculty offices are located on the second and third floors. Classrooms are equipped with integrated technology for distance learning and can be easily transformed for theater-style lectures or small group work.

The inner spaces of the extension face a circular courtyard that connects back to the campus via two pathways between the original Isenberg building and the Business Innovation Hub. Two bridges above these paths fuse the buildings.

Photo: Max Touhey.