New designs and major renovations of college stadiums and arenas are taking inspiration from the pros in seating arrangements and amenities.
“Our research shows that fans want a new game-day experience,” says Sherri Privitera, NCARB, LEED AP, Principal with Populous. “It’s no longer as simple as providing fans a seat, a hot dog, and a soda.”
Game attendance at some major universities has declined in recent years. Stadium renovations are a big part of the strategy to win fans back.
Luxury boxes, club seating, and a wider variety of food and drink options are musts. When Baylor University fans expressed interest in making it easier to bring children to football games, the school added a stroller check, new family-friendly restrooms with diaper-changing counters, and stools to make it easier for toddlers to access sinks, says Privitera.
Training facilities are also getting nutrition stations, meeting rooms replete with the latest technology, and cushy lounges, all aimed at providing what athletes need to reduce their need to travel around campus. “Players are there for a certain number of hours, and efficient use of their time is so important,” says Fred Ortiz, AIA, Principal and Director of East Coast Sports & Entertainment with HKS.
ALSO SEE: BD+C Giants 300 sports rankings
Top 40 sports architecture firms
Top 20 sports engineering firms
Top 50 sports construction firms
Training facilities are dedicating space to academic study and tutoring. “It’s very much like planning an office project,” says Ortiz. Features include movable partitions and seating, projection screens, flexible-height computer screens, and extensive daylighting.
All these efforts are designed to wow prospective student-athletes, Ortiz says. In most cases, the university does not subsidize these improvements, Privitera says. Instead, bonds backed by alumni donations and revenue from ticket sales and premium amenities foot the bill.
SEE ALL 2017 GIANTS 300 RANKINGS
Related Stories
Giants 400 | Nov 20, 2021
Top 100 Design-Build Construction Firms for 2021
Clayco, Hensel Phelps, ARCO Construction Companies, Swinerton, and Ryan Companies US top the rankings of the nation's largest design-build construction firms for buildings construction work, according to BD+C's 2021 Giants 400 Report.
Giants 400 | Nov 19, 2021
2021 Cultural Facilities Giants: Top architecture, engineering, and construction firms in the U.S. cultural facilities sector
Gensler, AECOM, Buro Happold, and Arup top BD+C's rankings of the nation's largest cultural facilities sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Giants 400 | Nov 19, 2021
2021 Convention Center Sector Giants: Top architecture, engineering, and construction firms in the U.S. convention and conference facilities sector
Populous, KPFF, Lendlease, and Turner Construction top BD+C's rankings of the nation's largest convention and conference facilities architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Giants 400 | Nov 18, 2021
2021 K-12 School Sector Giants: Top architecture, engineering, and construction firms in the U.S. K-12 school facilities sector
PBK, Gilbane, AECOM, and DLR Group head BD+C's rankings of the nation's largest K-12 school facilities sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Giants 400 | Nov 18, 2021
2021 Multifamily Sector Giants: Top architecture, engineering, and construction firms in the U.S. multifamily building sector
Clark Group, Humphreys and Partners, and Kimley-Horn head BD+C's rankings of the nation's largest multifamily building sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Giants 400 | Oct 22, 2021
2021 Retail Giants: Top architecture, engineering, and construction firms in the U.S. retail building sector
Gensler, CallisonRTKL, Kimley-Horn, and Whiting-Turner top BD+C's rankings of the nation's largest retail sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Giants 400 | Oct 22, 2021
2021 Industrial Sector Giants: Top architecture, engineering, and construction firms in the U.S. industrial buildings sector
Ware Malcomb, Clayco, Jacobs, and Stantec top BD+C's rankings of the nation's largest industrial buildings sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Giants 400 | Oct 22, 2021
2021 Airport Sector Giants: Top architecture, engineering, and construction firms in the U.S. airport facilities sector
AECOM, Hensel Phelps, PGAL, and Gensler top BD+C's rankings of the nation's largest airport sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Giants 400 | Oct 22, 2021
2021 Sports Facilities Giants: Top architecture, engineering, and construction firms in the U.S. sports and recreation facility sector
AECOM, Populous, Kimley-Horn, and HOK top BD+C's rankings of the nation's largest sports and recreation facility sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Giants 400 | Aug 30, 2021
2021 Giants 400 Report: Ranking the largest architecture, engineering, and construction firms in the U.S.
The 2021 Giants 400 Report includes more than 130 rankings across 25 building sectors and specialty categories.
