1912 publishing house becomes luxury residential condominiums

A 1912 print house is currently in the process of being renovated and extended to become a luxury condominium building. 90 Morton will provide 122,000 sf of new residential space in New York City’s West Village neighborhood at the junction of Morton and Greenwich Streets.

At floor eight of the building the symmetrical repetition that defines the lower portion was broken up. Extended terraces were created along the corners of the building that will link the interiors to the surrounding panoramic views. Planters and roof gardens add a green element atop the building.

90 Morton exterior Courtesy IF Studio.

The design team used the dormers as a means to increase external terraces, privacy, and highlight the best views towards the Empire State Building, the Hudson River, and the Statue of Liberty. Cantilevered spaces help extend terraces and create both open and covered outdoor spaces. The undersides of all the cantilevers are illuminated and the asymmetrical forms are carried down in the detailing of external lighting and metalwork.

As a result of these design elements, the top floors of the building are markedly different from the base. The classic and symmetrical base is topped with a modern, cantilevered top third to create the architectural version of a mullet: business at the bottom, party at the top.

Leroy Street Studio was the interior designer for the project. The building’s renovation is slated for completion near the end of 2018.

90 Morton Rooftop Garden Courtesy IF Studio.

90 Morton Gym Courtesy IF Studio.

90 Morton Entrance Courtesy IF Studio.

Across the country, multifamily rents have skyrocketed. Year-over-year rents are up by double digits in nine of the top 30 markets, while national YoY rent growth is up 6.3%. Emerging from the pandemic, a perfect storm of migration, enhanced government stimulus and a hot housing market, among other factors, has enabled this extremely strong growth.