The new interior design of the 50,000-sf space for the American Automobile Association’s (AAA) Northern California, Nevada, and Utah headquarters includes collaborative spaces and attempts to embrace the atmosphere of a classic American road trip.
The building’s redesign, which was handled by HGA, includes the addition of custom Knoll workstations, a conference center, a café area with meeting areas, and a high-impact entryway. The theme of the “American road trip” was incorporated throughout the space.
The boardroom, for example, features a wood treatment that resembles tire tracks and a table with vintage hubcaps. Additionally, headlight light fixtures are found in the conference room and meeting nooks are inspired by 1970s rest areas. Commissioned photography featuring Northern California, Nevada, and Utah environments was made into window film to create the sensation of looking through a car window.
Photo: HGA.
AAA wanted to new space to attract a younger clientele and workforce, while also retaining the employees they currently have. HGA found that many of the meetings that occur in the office involve four or fewer people, so the firm was able to save AAA substantial square footage and allot significantly more space for meetings by reducing the size of typical conference rooms that previously seated eight to 10 employees.
See Also: Telecommunications company’s remodeled headquarters makes use of its unique H shape
“We spent a significant amount of time upfront with AAA to find out what was working really well and what things could be improved,” says Melissa Pesci, Principal and Vice President at HGA, in a release. ““AAA had previously established a work environment that was incredibly supportive of focused work, but in an effort to attract a millennial workforce as well as better support and inspire the current employees, AAA wanted a space that was more balanced between offering this focused space in addition to a variety of dynamic collaboration spaces.”
Related Stories
Office Buildings | Jun 10, 2016
Form4 designs curved roofs for project at Stanford Research Park
Fabricated of painted recycled aluminum, the wavy roofs at the Innovation Curve campus will symbolize the R&D process and make four buildings more sustainable.
Office Buildings | Jun 7, 2016
Incorporating places to rejuvenate into office design
Workspaces are geared toward socializing and collaboration, but people need quiet, calm places where they can sit alone and focus. Gensler's Penny Lewis offers three ways to design rejuvenation places into office settings.
Market Data | Jun 3, 2016
JLL report: Retail renovation drives construction growth in 2016
Retail construction projects were up nearly 25% year-over-year, and the industrial and office construction sectors fared well, too. Economic uncertainty looms over everything, however.
Building Team Awards | Jun 1, 2016
Multifamily tower and office building revitalize Philadelphia cathedral
The Philadelphia Episcopal Cathedral capitalizes on hot property to help fund much needed upgrades and programs.
Building Team Awards | May 26, 2016
Cimpress office complex built during historically brutal Massachusetts winter
Lean construction techniques were used to build 275 Wyman Street during a winter that brought more than 100 inches of snow to suburban Boston.
Building Technology | May 24, 2016
Tech is the new office perk, says a new survey of American workers
But most employees still see their companies falling on the dull side of the cutting edge.
High-rise Construction | May 17, 2016
Foster + Partners-designed towers approved as part of massive neighborhood redevelopment in San Francisco
One of Oceanwide Center’s buildings will be the city’s second tallest.
Architects | May 16, 2016
3 strategies to creating environments that promote workplace engagement
VOA's Pablo Quintana writes that the industry is looking for ways to increase engagement through a mix of spaces suited to employees' desire for both privacy and connection.
Office Buildings | May 9, 2016
Can you make a new building as cool as a warehouse?
CannonDesign's Robert Benson insists that the industry needs to start looking at traditional office spaces differently.
Building Tech | Apr 13, 2016
The Hyperchair gives employees access to their own personal set of climate controls
Not only can the Hyperchair reduce heating and cooling costs and maximize employee comfort, but it can help a company become more environmentally friendly, as well.
