flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

American Girl Place New York opens new 37,000-sf New York Store designed by FRCH Design Worldwide

Retail Centers

American Girl Place New York opens new 37,000-sf New York Store designed by FRCH Design Worldwide

The store is located at 75 Rockefeller Plaza.


By David Malone, Associate Editor | November 13, 2017

The new American Girl Place New York recently opened at 75 Rockefeller Plaza and offers guests several innovative experiences across its 37,000 sf.

Designed by FRCH Design Worldwide, the new store features an American Girl Salon, American Girl Café, a Content Hub, and a Create Your Own Design Studio. The American Girl Salon allows children and their dolls to get matching hairstyles, mini-manicures, and pierced ears. Customizable birthday parties can be held in the café while the Content Hub showcases the brand’s award-winning books and movies.

The design of the new space has a special focus on evolving the American Girl characters’ storyline. The journey through the space has been carefully scripted to engage children with the brand and their dolls, beginning with an expansive storefront at 51st overlooking Rockefeller Center.

“We looked at evolving the storyline within a true destination experience to embrace all aspects of American Girl in a relevant and engaging way for today’s girls,” says Robyn Novak, Vice President and Creative Managing Director, FRCH, in a release.

Related Stories

| Apr 16, 2012

Shawmut awarded Tag Heuer builds in Florida and Pennsylvania

Both projects are scheduled to be completed this spring.

| Apr 2, 2012

Sachse Construction helps complete Salt Lake City’s City Creek Center

Sachse was hired to complete store build-outs at City Creek Center.

| Mar 19, 2012

Mixed-use project redefines Midtown District in Plantation, Fla.

Stiles Construction is building the residential complex, which is one of Broward County’s first multifamily rental communities designed to achieve LEED certification from the USGBC. 

| Mar 16, 2012

Work on Oxnard, Calif. shopping center resumes after a three-year hiatus

Stalled since 2009, developers of the Collection at RiverPark decided to restart construction on the outdoor mall. 

| Feb 22, 2012

Suffolk awarded Boston post office renovation project

Renovation of art deco landmark will add 21,000 square feet of retail and 110 new parking spaces.

| Feb 16, 2012

Big-box retailers not just for DIYers

Nearly half of all contractor purchases made from stores like Home Depot and Lowe's.

| Feb 16, 2012

4.8-megawatt solar power system completed at Jersey Gardens Mall

Solar array among the largest rooftop systems in North America.

| Feb 15, 2012

Englewood Construction announces new projects with Destination Maternity, American Girl

Englewood’s newest project for Wisconsin-based doll retailer American Girl, the company will combine four vacant storefronts into one large 15,000 square-foot retail space for American Girl.

boombox1
boombox2
native1

More In Category

3D Printing

3D-printed construction milestones take shape in Tennessee and Texas

Two notable 3D-printed projects mark milestones in the new construction technique of “printing” structures with specialized concrete. In Athens, Tennessee, Walmart hired Alquist 3D to build a 20-foot-high store expansion, one of the largest freestanding 3D-printed commercial concrete structures in the U.S. In Marfa, Texas, the world’s first 3D-printed hotel is under construction at an existing hotel and campground site.




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021