High-rise office developers and tenants are eager to post their company names and logos in lights on new office towers, but the city has historically made it difficult to do so.
The Boston Redevelopment Authority has had an informal approach to its signage rules with little in writing to guide developers; however, a spike in office construction has prompted the board to work on a new, more formal sign policy. Until the past few years, only about a half dozen corporate signs could be found atop the city’s tall buildings.
Recent projects near the waterfront, though, have included prominent corporate signage, and more requests are soon likely. A Redevelopment Authority spokesman told the Boston Globe that the preference is for distinctive looking buildings to dominate the skyline, not brightly lit signs.
The new rules will be treated more like guidelines, the starting point for negotiations in many cases, the Globe reported.
Related Stories
High-rise Construction | Jan 18, 2019
‘Paramount’ will become Nashville’s tallest tower
Goettsch Partners is the project’s architect.
High-rise Construction | Jan 14, 2019
AS+GG-designed tower will be the tallest in China
The tower is at the center of the Shimao Longgang Master Plan.
High-rise Construction | Jan 10, 2019
Indoor-outdoor amenities open leasing value at a San Francisco skyscraper
The amenities that set this 605-foot-tall building apart are its 50,000 sf of outdoor and open spaces that include 14 skydecks and large terraces on its 12th and 28th floors.
High-rise Construction | Dec 13, 2018
Record number of 'supertall' towers were completed in 2018
Citic Tower in Beijing and Vincom Landmark 81 in Ho Chi Minh City are among 18 "supertall" skyscrapers completed this year—a record number, according to the Council on Tall Buildings and Urban Habitat.
High-rise Construction | Aug 27, 2018
The world’s tallest buildings with dampers
The CTBUH created the list as part of a recent study.
High-rise Construction | Aug 8, 2018
Bjarke Ingels Group’s new Shenzhen tower includes a folded building envelope
The new skyscraper is the home of Shenzhen Energy Company.
Multifamily Housing | Aug 7, 2018
Even after redevelopment, the iconic 'Chicago Tribune' sign will remain at 435 N. Michigan Ave.
The newspaper and the building's new owners reached a settlement.
Lighting | Aug 1, 2018
Willis Tower upgrades antenna lighting
The new lights will save Willis Tower more than 70% in antenna-lighting energy costs.
High-rise Construction | Jul 31, 2018
A 350-foot waterfall splashes down from a skyscraper in China
The tower is located in Guiyang’s central business district.
High-rise Construction | Jul 10, 2018
SOM-designed 100 Leadenhall Street will be one of the tallest buildings in the U.K.
The tower will rise in the City of London’s eastern cluster.
