While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
| Jul 22, 2013
Top Office Sector Construction Firms [2013 Giants 300 Report]
Turner, Structure Tone, PCL top Building Design+Construction's 2013 ranking of the largest office sector contractors and construction management firms in the U.S.
| Jul 22, 2013
Top Office Sector Engineering Firms [2013 Giants 300 Report]
AECOM, Parsons Brinckerhoff, Jacobs top Building Design+Construction's 2013 ranking of the largest office sector engineering and engineering/architecture firms in the U.S.
| Jul 22, 2013
Top Office Sector Architecture Firms [2013 Giants 300 Report]
Gensler, HOK, Perkins+Will top Building Design+Construction's 2013 ranking of the largest office sector architecture and architecture/engineering firms in the U.S.
| Jul 22, 2013
Market gains encourage better workplace design [2013 Giants 300 Report]
The commercial office sector is finally heating up, led by corporate headquarter and medical office building projects.
| Jul 19, 2013
Reconstruction Sector Construction Firms [2013 Giants 300 Report]
Structure Tone, DPR, Gilbane top Building Design+Construction's 2013 ranking of the largest reconstruction contractor and construction management firms in the U.S.
| Jul 19, 2013
Reconstruction Sector Engineering Firms [2013 Giants 300 Report]
URS, STV, Wiss Janney Elstner top Building Design+Construction's 2013 ranking of the largest reconstruction engineering and engineering/architecture firms in the U.S.
| Jul 19, 2013
Reconstruction Sector Architecture Firms [2013 Giants 300 Report]
Stantec, HOK, HDR top Building Design+Construction's 2013 ranking of the largest reconstruction architecture and architecture/engineering firms in the U.S.
| Jul 19, 2013
Renovation, adaptive reuse stay strong, providing fertile ground for growth [2013 Giants 300 Report]
Increasingly, owners recognize that existing buildings represent a considerable resource in embodied energy, which can often be leveraged for lower front-end costs and a faster turnaround than new construction.
| Jul 19, 2013
Best in brick: 7 stunning building façades made with brick [slideshow]
The Brick Industry Association named the winners of its 2013 Brick in Architecture Awards. Here are seven winning projects that caught our eye.
| Jul 19, 2013
Must see: 220 years of development on Capitol Hill in one snazzy 3D flyover video
The Architect of the Capitol this week released a dramatic video timeline of 220 years of building development on Capitol Hill.
