While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
| Feb 25, 2013
10 U.S. cities with the best urban forests
Charlotte, Denver, and Milwaukee are among 10 U.S. cities ranked recently by the conservation organization American Forests for having quality urban forest programs.
| Feb 22, 2013
Westlake Reed Leskosky will renovate training center for Cleveland Browns
Local firm Westlake Reed Leskosky has been chosen to design renovations to the Cleveland Browns' Training and Administrative Complex in Berea, Ohio.
| Feb 21, 2013
Holl videos discuss design features of Chengdu ' Porosity Block' project
Architect Steven Holl has released two short films describing the development of Sliced Porosity Block in Chengdu, China.
| Feb 21, 2013
Construction team chosen for world's tallest building in Jeddah, Saudi Arabia
Construction team chosen for world's tallest building in Jeddah, Saudi Arabia.
| Feb 20, 2013
Higher standards, efficiency programs keys to 40% energy usage reduction in commercial buildings since 1980
Commercial buildings have seen a drop in their energy intensity of more than 40% since 1980, according to a recent report from Bloomberg New Energy Finance and the Business Council for Sustainable Energy.
| Feb 20, 2013
CoreNet Global to real estate execs: 'Move forward on net-zero'
CoreNet Global, a major international association for corporate real estate and workplace executives, has released a public policy statement advocating adoption of net-zero energy buildings.
| Feb 17, 2013
Pakistan to get world's tallest tower in $45 billion deal
Newly signed mega deal will fund construction of several massive developments in Karachi, including a mixed-use tower that will dwarf the Burj Khalifa.
| Feb 14, 2013
Boxman Studios launches shipping container buildings division
Boxman Studios has launched a new division aimed at sustainable solutions for the Built Environment. The Boxman Studios Buildings Division will focus on the adaptive use of decommissioned shipping containers as architectural elements and even complete buildings.
| Feb 14, 2013
Guardian DiamondGuard installed in the Empire State Building
Guardian Industries DiamondGuard glass was recently installed on the 102nd story of the Empire State Building in New York City as part of an extensive renovation to update this venerable landmark.
