Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
Construction Costs | Oct 16, 2024
Construction Crane Index: Most major markets’ crane counts increase or hold steady in third quarter
Rider Levett Bucknall’s (RLB’s) latest Crane Index and Quarterly Cost Report shows continued decreasing cost inflation and crane counts increasing or holding steady in 10 of the 14 major markets it surveyed. The national average increase in construction costs was 1.07%, the lowest it’s been in the last three years.
AEC Tech | Oct 16, 2024
How AI can augment the design visualization process
Blog author Tim Beecken, AIA, uses the design of an airport as a case-study for AI’s potential in design visualizations.
University Buildings | Oct 15, 2024
Recreation and wellness are bedfellows in new campus student centers
Student demands for amenities and services that address their emotional and mental wellbeing are impacting new development on college campuses that has led to recreation centers with wellness portfolios.
Higher Education | Oct 14, 2024
Higher education design for the first-gen college student
In this Design Collaborative blog, Yogen Solanki, Assoc. AIA, shares how architecture and design can help higher education institutions address some of the challenges faced by first-generation students.
Performing Arts Centers | Oct 10, 2024
Studio Gang's performing arts center for Hudson Valley Shakespeare breaks ground
A new permanent home for Hudson Valley Shakespeare, a professional non-profit theater company, recently broke ground in Garrison, N.Y. The Samuel H. Scripps Theater Center includes a 14,850 sf performance venue that will serve as a permanent home for the theater company known for its sweeping open-air productions of classics and new works.
Sustainable Design and Construction | Oct 10, 2024
Northglenn, a Denver suburb, opens a net zero, all-electric city hall with a mass timber structure
Northglenn, Colo., a Denver suburb, has opened the new Northglenn City Hall—a net zero, fully electric building with a mass timber structure. The 32,600-sf, $33.7 million building houses 60 city staffers. Designed by Anderson Mason Dale Architects, Northglenn City Hall is set to become the first municipal building in Colorado, and one of the first in the country, to achieve the Core certification: a green building rating system overseen by the International Living Future Institute.
3D Printing | Oct 9, 2024
3D-printed construction milestones take shape in Tennessee and Texas
Two notable 3D-printed projects mark milestones in the new construction technique of “printing” structures with specialized concrete. In Athens, Tennessee, Walmart hired Alquist 3D to build a 20-foot-high store expansion, one of the largest freestanding 3D-printed commercial concrete structures in the U.S. In Marfa, Texas, the world’s first 3D-printed hotel is under construction at an existing hotel and campground site.
University Buildings | Oct 9, 2024
Des Moines University Medicine and Health Sciences opens a new 88-acre campus
Des Moines University Medicine and Health Sciences has opened a new campus spanning 88 acres, over three times larger than its previous location. Designed by RDG Planning & Design and built by Turner Construction, the $260 million campus features technology-rich, flexible educational spaces that promote innovative teaching methods, expand research activity, and enhance clinical services. The campus includes four buildings connected with elevated pathways and totaling 382,000 sf.
Student Housing | Oct 9, 2024
University of Maryland begins work on $148 million graduate student housing development
The University of Maryland, in partnership with Campus Apartments and Mosaic Development Partners, has broken ground on a $148.75 million graduate student housing project on the university’s flagship College Park campus. The project will add 741 beds in 465 fully furnished apartments.
Healthcare Facilities | Oct 9, 2024
How healthcare operations inform design
Amanda Fisher, Communications Specialist, shares how BWBR's personalized approach and specialized experience can make a meaningful impact to healthcare facilities.
