Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
Sustainability | Sep 18, 2024
3 living buildings made by a living practice
Prompting humans to reexamine our relationship to the environment, architecture creates the opportunity for us to physically experience ideas of beauty, performance, and structure through the distinct lens of place.
3D Printing | Sep 17, 2024
Alquist 3D and Walmart complete one of the nation’s largest free-standing, 3D-printed commercial structures
Walmart has completed one of the largest free-standing, 3D-printed commercial structures in the US. Alquist 3D printed the almost 8,000-sf, 20-foot-high addition to a Walmart store in Athens, Tenn. The expansion, which will be used for online pickup and delivery, is the first time Walmart has applied 3D printing technology at this scale.
Retail Centers | Sep 17, 2024
Thinking outside the big box (store)
For over a decade now, the talk of the mall industry has been largely focused on what developers can do to fill the voids left by a steady number of big box store closures. But what do you do when big box tenants stay put?
Government Buildings | Sep 17, 2024
OSHA’s proposed heat standard published in Federal Register
The Occupational Safety and Health Administration (OSHA) has published a proposed standard addressing heat illness in outdoor and indoor settings in the Federal Register. The proposed rule would require employers to evaluate workplaces and implement controls to mitigate exposure to heat through engineering and administrative controls, training, effective communication, and other measures.
Codes and Standards | Sep 17, 2024
New California building code encourages, but does not mandate heat pumps
New California homes are more likely to have all-electric appliances starting in 2026 after the state’s energy regulators approved new state building standards. The new building code will encourage installation of heat pumps without actually banning gas heating.
Mass Timber | Sep 17, 2024
Marina del Rey mixed-use development is L.A.’s largest mass timber project
An office-retail project in Marina del Rey is Los Angeles’ largest mass timber project to date. Encompassing about 3 acres, the 42XX campus consists of three low-rise buildings that seamlessly connect with exterior walkways and stairways. The development provides 151,000 sf of office space and 1,500 sf of retail space.
Education Facilities | Sep 16, 2024
Hot classrooms, playgrounds spur K-12 school districts to go beyond AC for cooling
With hotter weather occurring during the school year, school districts are turning to cooling strategies to complement air conditioning. Reflective playgrounds and roads, cool roofs and window films, shade structures and conversion of asphalt surfaces to a natural state are all being tried in various regions of the country.
Office Buildings | Sep 16, 2024
Maximizing office square footage through ‘agile planning’
Lauren Elliott, RID, NCIDQ, Director of Interior Design, Design Collaborative, shares tips for a designing with a popular and flexible workspace model: Agile planning.
3D Printing | Sep 13, 2024
Swiss researchers develop robotic additive manufacturing method that uses earth-based materials—and not cement
Researchers at ETH Zurich, a university in Switzerland, have developed a new robotic additive manufacturing method to help make the construction industry more sustainable. Unlike concrete 3D printing, the process does not require cement.
Libraries | Sep 12, 2024
How space supports programming changes at university libraries
GBBN Associate Sarah Kusuma Rubritz, AIA, uses the University of Pittsburgh's Hillman Library to showcase how libraries are transforming to support students’ needs.
