This fall, the Green Bay Packers will break ground on Titletown District, a mixed-use development west of the NFL team's home of Lambeau Field. When completed in the fall of 2017, the first phase of Titletown District will include a hotel, a sports medicine center, a restaurant/brewery, and a 10-acre public plaza.
The Milwaukee Business Journal reports that the first phase of this project is expected to cost between $120 million and $130 million, with the Packers contributing $65 million of that total.
For several years, the Wisconsin-based team has been acquiring land in town and demolishing buildings in preparation for starting Titletown District. The first tenant, a 100,000-sf Cabela’s sporting goods outlet the retailer developed with the team, opened in July 2014 and drew 2.8 million visitors in its first 12 months in business.
The Journal reports that this fall the Packers and its Building Team—which includes Sterling Project Development, a New York real estate advisory firm; Rossetti, a Detroit architectural design and planning firm; and Biederman Redevelopment Ventures, a New York design consultant with expertise in public-spaces and streetscapes—will begin installing infrastructure on eight of the project’s 20 acres for initial tenants that will include a five-story, 150-room, four-diamond hotel to be call Lodge Kohler, which the bath and kitchen fixture supplier Kohler Co. will build and operate.
The hotel will not only provide rooms for fans attending Packers’ games, but should also benefit from the 700 events the team conducts annually.
Other initial tenants will include a 20,000-sf Hinterland restaurant/brewery; and a 30,000-sf sports medicine facility called Bellin Health, which will feature lab, X-ray, and MRI services. The Packers’ team physician Dr. Patrick McKenzie will staff the clinic.
The publicly owned Packers reported $375 million in revenue for fiscal year 2015, up 16%. Team president Mark Murphy said the franchise continues to acquire land with an eye toward further regional economic development that could include residential buildings.
Related Stories
Industrial Facilities | Aug 18, 2015
BIG crowdfunds steam ring prototype for Amager Bakke power plant project
The unusual power plant/ski slope project in Copenhagen will feature a smokestack that will release a ring-shaped puff for every ton of CO2 emitted.
Sports and Recreational Facilities | Aug 5, 2015
The world’s longest ski slope will be built in one of the world’s hottest cities
The words “skiing” and “desert” aren’t often used in the same sentence. But that’s changing in Dubai, which appears to be on a mission to have the “biggest” of everything.
Sports and Recreational Facilities | Jul 31, 2015
Zaha Hadid responds to Tokyo Olympic Stadium controversy
“Our warning was not heeded that selecting contractors too early in a heated construction market and without sufficient competition would lead to an overly high estimate of the cost of construction,” said Zaha Hadid in a statement.
Sports and Recreational Facilities | Jul 29, 2015
Milwaukee Bucks arena deal approved by Wisconsin state assembly
Created by Milwaukee firm Eppstein Uhen Architects and global firm Populous, the venue will be built in downtown Milwaukee. Its design draws inspiration from both Lake Michigan, which borders Milwaukee, and from aspects of basketball, like high-arcing free throws.
University Buildings | Jul 28, 2015
OMA designs terraced sports center for UK's Brighton College
Designs for what will be the biggest construction project in the school’s 170-year history feature a rectangular building at the edge of the school’s playing field. A running track is planned for the building’s roof, while sports facilities will be kept underneath.
Sports and Recreational Facilities | Jul 23, 2015
McKinney, Texas, dives into huge pool-and-fitness center project
Money magazine is the latest publication to rank McKinney, Texas, as the best place to live in the U.S. The city is trying to capitalize its newfound status to attract more residents and businesses, with amenities like this new recreation center.
Sports and Recreational Facilities | Jul 23, 2015
Japan announces new plan for Olympic Stadium
The country moves on from Zaha Hadid Architects, creators of the original stadium design scrapped last week.
Sports and Recreational Facilities | Jul 17, 2015
Japan scraps Zaha Hadid's Tokyo Olympic Stadium project
The rising price tag was one of the downfalls of the 70-meter-tall, 290,000-sm stadium. In 2014, the cost of the project was 163 billion yen, but that rose to 252 billion yen this year.
Cultural Facilities | Jul 13, 2015
German architect proposes construction of mountain near Berlin
The architect wants to create the world’s largest man-made mountain, at 3,280 feet.
Sports and Recreational Facilities | May 14, 2015
Guy Holloway proposes multi-level urban sports park for skaters
The facility will include a rock climbing wall and boxing space.
