This fall, the Green Bay Packers will break ground on Titletown District, a mixed-use development west of the NFL team's home of Lambeau Field. When completed in the fall of 2017, the first phase of Titletown District will include a hotel, a sports medicine center, a restaurant/brewery, and a 10-acre public plaza.
The Milwaukee Business Journal reports that the first phase of this project is expected to cost between $120 million and $130 million, with the Packers contributing $65 million of that total.
For several years, the Wisconsin-based team has been acquiring land in town and demolishing buildings in preparation for starting Titletown District. The first tenant, a 100,000-sf Cabela’s sporting goods outlet the retailer developed with the team, opened in July 2014 and drew 2.8 million visitors in its first 12 months in business.
The Journal reports that this fall the Packers and its Building Team—which includes Sterling Project Development, a New York real estate advisory firm; Rossetti, a Detroit architectural design and planning firm; and Biederman Redevelopment Ventures, a New York design consultant with expertise in public-spaces and streetscapes—will begin installing infrastructure on eight of the project’s 20 acres for initial tenants that will include a five-story, 150-room, four-diamond hotel to be call Lodge Kohler, which the bath and kitchen fixture supplier Kohler Co. will build and operate.
The hotel will not only provide rooms for fans attending Packers’ games, but should also benefit from the 700 events the team conducts annually.
Other initial tenants will include a 20,000-sf Hinterland restaurant/brewery; and a 30,000-sf sports medicine facility called Bellin Health, which will feature lab, X-ray, and MRI services. The Packers’ team physician Dr. Patrick McKenzie will staff the clinic.
The publicly owned Packers reported $375 million in revenue for fiscal year 2015, up 16%. Team president Mark Murphy said the franchise continues to acquire land with an eye toward further regional economic development that could include residential buildings.
Related Stories
| Jul 2, 2014
Grimshaw's 'kit of parts' design scheme selected for Qatar sports facilities program
The series of projects, called the Al Farjan Recreational Sports Facilities, have been designed in such a way that the same basic design can be adapted to the specific requirements of each site.
| Jul 1, 2014
Sochi's 'kinetic façade' may steal the show at the Winter Olympics
The temporary pavilion for Russian telecom operator MegaFon will be wrapped with a massive digital "pin screen" that will morph into the shape of any face.
| Jun 30, 2014
Philip Johnson’s iconic World's Fair 'Tent of Tomorrow' to receive much needed restoration funding
A neglected Queens landmark that once reflected the "excitement and hopefulness" at the beginning of the Space Age may soon be restored.
| Jun 30, 2014
Research finds continued growth of design-build throughout United States
New research findings indicate that for the first time more than half of projects above $10 million are being completed through design-build project delivery.
| Jun 26, 2014
Plans for Britain’s newest landmark brings in international cooperation
Designers of the London Eye will team up with companies from France, the Netherlands and the United States to construct i360 Brighton, the U.K.'s newest observation tower.
| Jun 25, 2014
Frank Lloyd Wright’s Spring House, Cincinnati’s Union Terminal among 11 Most Endangered Historic Places for 2014
The National Trust for Historic Preservation released its annual list of 11 Most Endangered Historical Sites in the United States for 2014.
| Jun 20, 2014
Sterling Bay pulled on board for Chicago Old Main Post Office project
Sterling Bay Cos. and Bill Davies' International Property Developers North America partner up for a $500 million restoration of Chicago's Old Main Post Office
| Jun 18, 2014
Six World Cup stadiums have achieved LEED certification
In conjunction with the 2014 FIFA World Cup in Brazil, the U.S. Green Building Council (USGBC) announced that six World Cup stadiums have achieved LEED certification, including South America’s largest stadium, Maracanã in Rio de Janeiro.
| Jun 18, 2014
Arup uses 3D printing to fabricate one-of-a-kind structural steel components
The firm's research shows that 3D printing has the potential to reduce costs, cut waste, and slash the carbon footprint of the construction sector.
| Jun 16, 2014
6 U.S. cities at the forefront of innovation districts
A new Brookings Institution study records the emergence of “competitive places that are also cool spaces.”
