IBM Watson is heralding in the next technology revolution from its new 150,000-sf headquarters in Manhattan’s Silicon Alley, designed by interior architect The Switzer Group.
Transforming floors four through seven of Fumihiko Maki’s glass-and-steel structure at 51 Astor Place, Switzer Group created an incubator for new applications of IBM’s breakthrough cognitive computing technology, and a design studio for next-generation programs, software, and apps.
The dedicated IBM Watson headquarters was conceived as a showcase for Watson’s capabilities, and as an inspirational workspace for Millennials and idea generators of all ages. Functionally and stylistically, the facility represents a departure for Switzer Group’s work with IBM, which dates back 40 years to the design firm’s opening in 1975—the same year IBM launched its first portable computer, weighing in at 50 lbs.
To represent Watson’s capabilities, the Building Team designed a total sensory experience on the office’s fifth floor. Architectural fins that change color with the voice of Watson surround the circumference of an immersion room, where clients can interact directly with the technology.
“Our primary goal at 51 Astor Place was to create a spirit of excitement, openness, and collaboration in order to move IBM’s business forward and help introduce Watson to developers and industry,” says Lou Switzer, CEO of the Switzer Group. “The new building’s core and shell, with floor to ceiling windows, high slab to slab height, column-less upper floors, and 360 degree light, served this objective well.”
The Switzer Group set the tone with a clean, timeless look for the interiors, combining terrazzo and textured metallic Laminam materials in the elevator banks, and lots of glass, acoustical wood with walnut veneers, European-inspired furnishings and LED lighting throughout. The fourth floor design studio is a totally flexible, open floor plan, divisible by hanging panels that double as marker boards.
Desks with all white surfaces are moveable and can be raised and lowered for standing or sitting. To counterpoint the wide open spaces, seating areas and niches for small group gatherings, and glass enclosed “phone booths” for increased privacy, are strategically situated.
“The design approach was to create a blank canvas from which IBM could operate in an ever-changing environment, one that is fluid and expansive rather than static and fixed,” says Switzer Group Creative Director Luc Massaux.
Image: The Switzer Group
The Watson experience
As demonstrated in its 2011 winning debut against top players on the game show Jeopardy, IBM’s Watson processes information more like a human than a traditional computer. The system understands natural language, develops evidence-based hypotheses, and “gets smarter” as it receives and integrates feedback.
To represent Watson’s capabilities, IBM and The Switzer Group, along with Cosentini MEP engineers and AV Services, designed a total sensory experience on the office’s fifth floor. Architectural fins that change color with the voice of Watson surround the circumference of an immersion room, where clients can interact directly with the technology. A 40 ft video wall equipped with Oblong Industries’ futuristic Mezzanine system allows visitors to move data from one screen to another with a wave of their hand.
“The real challenge was finding the best way to integrate the audiovisual and technology with the aesthetic," says Switzer Group Executive Principal Beth Holechek. "Everything had to be planned to extreme tolerances. Sensors had strict placement requirements, with a precise amount of a light, air and space needed for the system to function properly.”
Completed on an ultra-fast track in October of 2014, IBM plans to roll out Switzer’s interior design approach for IBM Watson worldwide, with work currently underway for facilities in Texas and North Carolina.
Image: The Switzer Group
Related Stories
Office Buildings | Sep 5, 2024
Office space downsizing trend appears to be past peak
The office downsizing trend may be past its peak, according to a CBRE survey of 225 companies with offices in the U.S., Canada, and Latin America. Just 37% of companies plan to shrink their office space this year compared to 57% last year, the survey found.
Codes and Standards | Sep 3, 2024
Atlanta aims to crack down on blighted properties with new tax
A new Atlanta law is intended to crack down on absentee landlords including commercial property owners and clean up neglected properties. The “Blight Tax” allows city officials to put levies on blighted property owners up to 25 times higher than current millage rates.
Resiliency | Sep 3, 2024
Phius introduces retrofit standard for more resilient buildings
Phius recently released, REVIVE 2024, a retrofit standard for more resilient buildings. The standard focuses on resilience against grid outages by ensuring structures remain habitable for at least a week during extreme weather events.
Products and Materials | Aug 31, 2024
Top building products for August 2024
BD+C Editors break down August's top 15 building products, from waterproof wall panel systems to portable indoor pickleball surface solutions.
Building Technology | Aug 23, 2024
Top-down construction: Streamlining the building process | BD+C
Learn why top-down construction is becoming popular again for urban projects and how it can benefit your construction process in this comprehensive blog.
Adaptive Reuse | Aug 22, 2024
6 key fire and life safety considerations for office-to-residential conversions
Office-to-residential conversions may be fraught with fire and life safety challenges, from egress requirements to fire protection system gaps. Here are six important considerations to consider.
Government Buildings | Aug 19, 2024
GSA posts new RFI for enabling energy efficiency, decarbonization in commercial buildings
The U.S. General Services Administration (GSA), in collaboration with the U.S. Department of Energy, recently released a new Request For Information (RFI) focused on enabling energy efficiency and decarbonization in commercial buildings. GSA wants to test innovative technologies through GSA’s Center for Emerging Building Technologies.
Curtain Wall | Aug 15, 2024
7 steps to investigating curtain wall leaks
It is common for significant curtain wall leakage to involve multiple variables. Therefore, a comprehensive multi-faceted investigation is required to determine the origin of leakage, according to building enclosure consultants Richard Aeck and John A. Rudisill with Rimkus.
Adaptive Reuse | Aug 14, 2024
KPF unveils design for repositioning of Norman Foster’s 8 Canada Square tower in London
8 Canada Square, a Norman Foster-designed office building that’s currently the global headquarters of HSBC Holdings, will have large sections of its façade removed to create landscaped terraces. The project, designed by KPF, will be the world’s largest transformation of an office tower into a sustainable mixed-use building.
Office Buildings | Aug 8, 2024
6 design trends for the legal workplace
Law firms differ from many professional organizations in their need for private offices to meet confidentiality with clients and write and review legal documents in quiet, focused environments