Laurus Corporation, a L.A.-based real estate investment and development firm, purchased the Promenade at Howard Hughes Center last year and is now giving it a $30 million shot in the arm to improve the experience for patrons. Improvements will come in the form of new tenants, a pedestrian-friendly layout, and public courtyards. The improved center will be rebranded as HHLA.
The Jerde Partnership is leading the design of the upgrades, which will create easier access for nearby residents and office workers via more indoor-outdoor connections, enhanced landscaping, and updated interior design throughout the six-acre property. Connectivity between retail, dining, and community gathering spaces with surrounding parking areas will be improved. New restaurants, entertainment options, and retailers will join the current anchor tenants of Dave & Busters and Cinemark.
Located next to the Cinemark Theater, a new courtyard will become the heart of HHLA. The area will contain an outdoor screening area and fire pit, restaurants and food venues, and outdoor lounge spaces. Additionally, the current Art Deco retail facades will be updated to reflect a more modern aesthetic.
Construction is already underway and the project is expected to be complete by 2018.
Related Stories
Mixed-Use | Jan 19, 2024
Trademark secures financing to develop Fort Worth multifamily community
National real estate developer, investor, and operator, Trademark Property Company, has closed on the land and secured the financing for The Vickery, a multifamily-led mixed-use community located on five acres at W. Vickery Boulevard and Hemphill Street overlooking Downtown Fort Worth.
Sustainability | Jan 10, 2024
New passive house partnership allows lower cost financing for developers
The new partnership between PACE Equity and Phius allows commercial passive house projects to be automatically eligible for CIRRUS Low Carbon financing.
Transit Facilities | Dec 4, 2023
6 guideposts for cities to create equitable transit-oriented developments
Austin, Texas, has developed an ETOD Policy Toolkit Study to make transit-oriented developments more equitable for current and future residents and businesses.
Engineers | Nov 27, 2023
Kimley-Horn eliminates the guesswork of electric vehicle charger site selection
Private businesses and governments can now choose their new electric vehicle (EV) charger locations with data-driven precision. Kimley-Horn, the national engineering, planning, and design consulting firm, today launched TREDLite EV, a cloud-based tool that helps organizations develop and optimize their EV charger deployment strategies based on the organization’s unique priorities.
Retail Centers | Nov 15, 2023
Should retail developers avoid high crime areas?
For retailers resolute to operating in high crime areas, design elements exist to mitigate losses and potentially deter criminal behavior.
Retail Centers | Nov 7, 2023
Omnichannel experiences, mixed-use development among top retail design trends for 2023-2024
Retailer survival continues to hinge on retail design trends like blending online and in-person shopping and mixing retail with other building types, such as offices and residential.
Sponsored | | Oct 24, 2023
Dark Deliveries in Retail Stores
Wireless Access Control Allows for Safe Deliveries During Retail Off-Hours
Adaptive Reuse | Sep 19, 2023
Transforming shopping malls into 21st century neighborhoods
As we reimagine the antiquated shopping mall, Marc Asnis, AICP, Associate, Perkins&Will, details four first steps to consider.
Retail Centers | Sep 13, 2023
Stars are aligned for growth in luxury retail sector
JLL's Luxury report says pent-up demand and lack of available selling space are driving this market.
Adaptive Reuse | Sep 13, 2023
Houston's first innovation district is established using adaptive reuse
Gensler's Vince Flickinger shares the firm's adaptive reuse of a Houston, Texas, department store-turned innovation hub.
