My life is rather good, but it’s negligible compared to what that man has done for the art of architecture.” It’s not every day that a Pritzker Laureate heaps praise on a commercial real estate developer. But that’s just want happened during a 1998 lecture by the late postmodern design pioneer Philip Johnson.
Reminiscing about his collaborations with Gerald D. Hines, Johnson gushed over the Houston developer, calling Hines his “mentor and Medici,” adding, “Everything I’ve done, and everything I’ve been, I owe to Gerry Hines.”
Over a span of nearly 30 years, Hines and Johnson teamed to create more than a dozen groundbreaking commercial developments. The unlikely duo—Hines a Gary, Ind.-born math whiz who carried a slide rule in his suit jacket pocket all of his professional life; Johnson, a Harvard-educated, East Coast design elite best known for his Glass House and work with Ludwig Mies van der Rohe—threw the developer-architect rulebook out the window in creating some of Hines’ most daring—and successful—developments.
Most notable is Houston’s Pennzoil Place, with its twin, 36-story trapezoidal towers. Some credit the acclaimed project, completed in 1975, with sparking a reconnection between architecture and commercial real estate development in the U.S. “After Pennzoil, everyone wanted something other than a box, it seemed,” wrote architecture critic Paul Goldberger in 2012.
The Hines-Johnson alliance is one of countless stories chronicled by author Mark Seal in a new 464-page book about the developer’s career and life, “Raising the Bar: The Life and Work of Gerald D. Hines.”
The book offers a glimpse into the man who, fresh out of Purdue University in 1948 with a degree in mechanical engineering, road tripped to Houston with little money and no place to live. In less than a decade, Hines was developing warehouses and small office buildings throughout the city. By the late 1960s, he was working on what would become some of the city’s most iconic buildings: One Shell Plaza, The Galleria, and later Pennzoil Place and Williams Tower.
Through his stories and projects, Hines, who turns 91 this year, offers a wealth of lessons in real estate development. A few that stuck out:
Know how to spot an opportunity. Hines was one of the first developers to gamble on the idea of high-rise living in Houston when he planned the 16-story Willowick apartment complex in 1963. While others questioned his move, Hines had a trick up his sleeve. He spotted a niche market that wasn’t being served: housing for widows, who preferred the security and efficiency of high-rise living over single-family homes.
Take pride in ownership. While other developers profit from flipping their properties, Hines favors the build-and-hold strategy. “I didn’t think anybody built them better than I did,” he said. “I believed they’d be worth more in the future.”
Harness the power of great architecture. From Bruce Graham to Gyo Obata to Johnson, Hines invested in quality design because he realized the market was willing to pay for something that is truly unique. Great architecture makes good business sense.
For anyone who is fascinated by the world of commercial real estate development, “Raising the Bar” is a must-read. Let’s just hope that Hines’ lifelong passion for creating great buildings inspires a new breed of holistic, design-minded developers.
Related Stories
Regulations | May 20, 2022
Biden’s Clean Air in Buildings Challenge aims to reduce COVID-19 spread
The Biden Administration recently launched the Clean Air in Buildings Challenge that calls on all building owners and operators, schools, colleges and universities, and organizations to adopt strategies to improve indoor air quality in their buildings and reduce the spread of COVID-19.
Building Team | May 20, 2022
Caltech breaks ground on a new center to study climate and sustainability
The California Institute of Technology (Caltech) recently broke ground on its Resnick Sustainability Resource Center.
Laboratories | May 20, 2022
Brutalist former Berkeley Art Museum transformed into modern life science lab
After extensive renovation and an addition, the former Berkeley Art Museum and Pacific Film Archive at the University of California, Berkeley campus reopened in May 2022 as a modern life science lab building.
Energy-Efficient Design | May 19, 2022
Shipping containers used to build Research Triangle Park’s first community gathering space
Shipping containers were the prominent building material used to construct Boxyard RTP, the first public community and gathering place in North Carolina’s Research Triangle Park (RTP).
Mixed-Use | May 19, 2022
Seattle-area project will turn mall into residential neighborhood
A recently unveiled plan will transform a 463,000 sf mall into a mixed-use destination site in the Seattle suburb of Bellevue, Wash.
Codes and Standards | May 19, 2022
JLL launches non-profit aiming to mitigate climate change
Real estate and investment management firm JLL recently launched JLL Foundation, a non-profit dedicated to making a long-term impact on environmental sustainability.
Office Buildings | May 19, 2022
JLL releases its 2022 Office Fit Out Guide
JLL’s 2022 Office Fit Out Guide report provides benchmark costs to build out a range of office types across major markets in the United States and Canada.
Biophilic Design | May 18, 2022
Horticulturalists conduct research study to understand the value of biophilic design
Benholm Group, horticulturalists that have pioneered the use of plants for interiors over the past 27 years, are collaborating on a research study to understand the value of biophilic design, according to a news release.
K-12 Schools | May 16, 2022
Private faculty offices are becoming a thing of the past at all levels of education
Perkins & Will’s recent design projects are using the area to encourage collaboration.
Codes and Standards | May 16, 2022
AIA releases Justice in the Built Environment guide
The American Institute of Architects (AIA) recently published a new supplementary edition of the Guides for Equitable Practice, titled “Justice in the Built Environment.”
