One of the hardest decisions multifamily developers and their design teams have to make is what mix of amenities they’re going to put into each project. A lot of squiggly factors go into that decision: the type of community (market-rate vs. affordable, for-sale, senior living, student housing, etc.), the geographic market, local recreation preferences (tennis court or putting green? bocce or billiards?), climate/weather conditions, physical parameters (availability and cost of land), and of course the budget. The permutations are mind-boggling.
Along with location and pricing, however, getting the amenity mix right is crucial to your marketing program and the ultimate success of your multifamily project. The worst thing that can happen is to install an amenity, especially an expensive one or one that takes up a lot of valuable space, and not have occupiers use it. What a waste!
It’s not only an out-of-pocket cost, it’s a lost opportunity: What other amenity would have been more popular with your renters or condominium buyers? And how much will it cost to fix the problem—if it can be fixed at all?
All this has been further complicated by the COVID-19 pandemic. Property managers across the country had to close fitness centers, pool decks, children’s playgrounds, game rooms, even business centers and lounges. Survey respondents said tenants were particularly vexed about losing the convenience of their workout spaces and swim spas, which also saved them the cost of buying an outside club membership.
342 developers, builders, and architects pinpoint the top multifamily amenities
To help you navigate this crisis, BD+C's sister publication, Multifamily Design+Construction, conducted a survey in February/March 2021 of 342 multifamily developers, builders, and architects about how amenities were affected by the COVID pandemic. The resulting 2021 Multifamily Amenities Report builds on surveys conducted in 2017 and 2019 and measures the responses of multifamily sector professionals to their use of 131 amenities—including a new one about “smart connectivity systems.”
One thing about respondents’ answers to the COVID question surprised me: more than half said they had made no changes to their amenities. For some, the work was so far along, they had to live with what they had. But others made it clear that they were going to weather the storm, no matter what. Changing their amenities mix was not on the agenda.
The other half did make changes—removing some amenities, pushing activities outdoors as much as possible. In some cases, the amenities could be modified fairly easily; for example, by putting plexiglass “shields” between pieces of workout equipment in the fitness center. These may have been temporary fixes in response to a crisis, but growing concerns about designing for occupiers’ health and wellness may turn them into permanent features of amenities packages in the future.
Thanks to our 2021 Multifamily Amenities Study sponsor: EXACOR™ | Huber Engineered Woods
The 2021 Multifamily Amenities Report ranks 131 amenities and features across 10 building areas:
• Top ‘smart connectivity’ systems
• Top 10 indoor amenities
• Top 10 outdoor amenities
• Top 10 recreation amenities
• Top 10 convenience services
• Top 10 quality of life amenities
• Top 10 business and technology services
• Top 10 security services
• Top children's services
• Top services for pets
• BONUS: COVID-19 impact on amenities
• BONUS: List of ‘first-time amenities’ for developers
For the full 16-page PDF report, visit: www.BDCnetwork.com/Amenities2021.
Related Stories
| Jul 19, 2013
Renovation, adaptive reuse stay strong, providing fertile ground for growth [2013 Giants 300 Report]
Increasingly, owners recognize that existing buildings represent a considerable resource in embodied energy, which can often be leveraged for lower front-end costs and a faster turnaround than new construction.
| Jul 17, 2013
Top Multifamily Construction Firms [2013 Giants 300 Report]
Lend Lease, Clark Group, Balfour Beatty top Building Design+Construction's 2013 ranking of the largest multifamily contractors and construction management firms in the United States.
| Jul 17, 2013
Top Multifamily Engineering Firms [2013 Giants 300 Report]
STV, URS, AECOM top Building Design+Construction's 2013 ranking of the largest multifamily engineering and engineering/architecture firms in the United States.
| Jul 17, 2013
Top Multifamily Architecture Firms [2013 Giants 300 Report]
IBI Group, Niles Bolton, Perkins Eastman top Building Design+Construction's 2013 ranking of the largest multifamily architecture and architecture/engineering firms in the United States.
| Jul 17, 2013
CBRE recognizes nation's best green research projects
A rating system for comparative tenant energy use and a detailed evaluation of Energy Star energy management strategies are among the green research projects to be honored by commercial real estate giant CBRE Group.
| Jul 16, 2013
Amid single-family housing’s comeback, rental market not skipping a beat [2013 Giants 300 Report]
As the economy recovers and homeownership becomes a realistic option for more consumers, will it spell the end of the multifamily sector’s hot streak? The experts say no.
| Jul 15, 2013
Developer plans to convert historic Kansas City high-rise to mixed-use with 55 new apartments
An $18 million redevelopment proposal would convert a historic Kansas City high-rise into a commercial/residential property.
| Jul 15, 2013
Zaha Hadid unveils plan for boutique condo development in New York
Related Companies taps the London-based architect for the 11-story 520 West 28th Street residential development adjacent to the High Line in Chelsea.
| Jul 11, 2013
Lawsuit challenges modular apartment project in New York City
A plan to build pre-fab apartment buildings at Atlantic Yards in Brooklyn, N.Y., has been challenged by a lawsuit filed by the Plumbing Foundation in Manhattan Supreme Court.
| Jul 10, 2013
World's best new skyscrapers [slideshow]
The Bow in Calgary and CCTV Headquarters in Beijing are among the world's best new high-rise projects, according to the Council on Tall Buildings and Urban Habitat.
