flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

Melbourne approves Beyoncé inspired skyscraper

Multifamily Housing

Melbourne approves Beyoncé inspired skyscraper

The bootylicious tower is composed of 660 apartments and a 160-room hotel at the west end of Melbourne's business district.


By BD+C Staff | July 9, 2015
Beyoncé, Melbourne, tower, high-rise, Elenberg Fraser

The team came up with the design using parametric modeling to optimize passive heating and cooling. Soon after, a director noticed the form's similarity with a certain pop star in a music video. Renderings courtesy Elenberg Fraser

Last May, the city of Melbourne has approved a 741-foot tower that features a curvy façade based on Beyoncé’s music video Ghost, where models (possibly the songstress herself) are enveloped in what appears to be skin-tight chiffon, stretching and swaying as a wind machine blows.

But according to the building’s designer, architects at Australian firm Elenberg Fraser, the shape isn’t merely an ode to one of today’s most prominent pop icons alive. In fact, lead architect Reid Dixon told Gizmag it was purely coincidental.

"The building volume was created by those natural outcomes," Dixon told Gizmag. "We were in a meeting and trying to describe the appearance of the design to somebody, but we didn't have any images. So one of our directors said it looks like the music clip to Beyoncé's Ghost."

"This project is the culmination of our significant research," the firm told Dezeen. "The complex form—a vertical cantilever—is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."

According to Gizmag, the similarity between the form and Beyoncé's music video was noticed in the early stages, when only the exterior design was completed. So the team went on with the idea, even designing the interiors in "a nice warm palette, inspired by Beyoncé's skin tones and theatre performances," Dixon tells Gizmag.

Computer aid using parametric modeling helped the architects come up with the design specifics, such as where the building swells in and swells out.

The building will have 68 stories, containing 660 apartments and a 160-room hotel. The building will be located at the west end of Melbourne’s business district. There is no construction start or completion date announced yet.

Beyoncé wouldn’t be the first pop icon to inspire architects. Dancing duo Fred Astaire and Ginger Rogers were credited for being Frank Gehry’s inspiration in design of the Nationale-Nederlanden building in Prague.

 

Related Stories

Market Data | Jul 20, 2021

Multifamily proposal activity maintains sizzling pace in Q2

Condos hit record high as all multifamily properties benefit from recovery.

Multifamily Housing | Jul 15, 2021

Economic rebound leads to record increase in multifamily asking rents

Across the country, multifamily rents have skyrocketed. Year-over-year rents are up by double digits in nine of the top 30 markets, while national YoY rent growth is up 6.3%. Emerging from the pandemic, a perfect storm of migration, enhanced government stimulus and a hot housing market, among other factors, has enabled this extremely strong growth.

Multifamily Housing | Jul 13, 2021

489-unit multifamily community completes redevelopment in Missouri

The community is located in Chesterfield, Mo.

Multifamily Housing | Jul 11, 2021

New fixed-wood closet system for multifamily developments introduced

VUE is a new high-quality, economical fixed-wood shelving system from Organized Living.

Multifamily Housing | Jul 11, 2021

Aluminum railing systems offer ‘versatile styling, easy installation’

Trex Aluminum railing systems offer ‘versatile styling, easy installation,' says the manufacturer.

boombox1
boombox2
native1

More In Category




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021