The airport experience has evolved over the years in an attempt to ease the tribulations associated with air travel. Airports are no longer defined by fast-food restaurants and duty-free shops; they have become something more akin to shopping malls, with luxury retail stores and expensive, sit-down restaurants.
Exhibit A: The first Johnnie Walker store in the U.S. recently opened in Miami International Airport’s North Terminal. In addition to purchasing Johnnie Walker products, the 1,145-sf store creates a museum-like experience for customers to learn more about the brand.
Photo: Shelby Soblick.
“The design immerses customers in the history, provenance, and pioneering spirit of the Johnnie Walker brand,” says Darin Held, Partner at Bloommiami, the firm that served as design consultants, fabricators and project managers for the store.
At the tasting bar, guests can sample various whiskeys and use iPads that provide additional information about Johnnie Walker products. Also working to create a museum-like ambiance was the lighting, which includes stretch fabric ceiling canopies, edge lighted shelves and backlighted product glorification pads.
Photo: Shelby Soblick.
Other design features include a Johnnie Walker Striding Man Statue, large wall-to-wall light box with images inspired by Miami, museum-style images depicting the history of Johnnie Walker, an engraving station where customers can personalize bottles, intricate floor work that took 56 hours to install, and a single malts library display wall designed to mimic a mixer’s lab.
See Also: The Hershey Company moves into new 7,800-sf flagship retail location in Time Square
Photo: Shelby Soblick.
Photo: Shelby Soblick.
Photo: Shelby Soblick.
Photo: Shelby Soblick.
Related Stories
Retail Centers | Mar 12, 2018
The Hershey Company moves into new 7,800-sf flagship retail location in Time Square
FRCH Design Worldwide designed the space.
Retail Centers | Mar 5, 2018
Eataly heads to the West Coast
The Italian marketplace’s first West Coast location includes a clean room for mozzarella and gelato preparation.
Retail Centers | Feb 20, 2018
Is there a future in retail banking? Part II
It is critical to not view the physical branch as just another sales channel, but as an important touchpoint along a customer’s journey.
Retail Centers | Feb 6, 2018
Is there a future in retail banking?
Retail is embracing new generations. For the last 10 years, all the chatter has been about millennials and how to appease their desire for ease of transaction.
Retail Centers | Feb 6, 2018
To survive, shopping malls must shift from commerce to consumer engagement
A new report on retailing’s future expects customers to have much more influence on what goods and services they are offered.
Retail Centers | Jan 26, 2018
News about the death of retail stores might still be premature, says new study
Superregional malls and open-air shopping centers have shown resilience in the face on online competition.
Retail Centers | Jan 9, 2018
The addition of a medical practice is part of the cure for reviving a shopping mall in Scranton, Pa.
Delta Medix is one of several tenants that are changing the image of the Marketplace at Steamtown.
Mixed-Use | Dec 12, 2017
A new live/work neighborhood is about to get under way in Omaha, Neb.
Walkability and recreation will be key features of West Farm.
Adaptive Reuse | Nov 29, 2017
‘Eat-ertainment’ establishment grants abandoned air traffic control building a second life
The concept’s design reflects the golden age of flight.
Retail Centers | Nov 20, 2017
28,000-sf brewery and restaurant coming to Houston’s Arts District
Method Architecture designed the three-story building.
