flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

NBBJ acquires immersive technology design studio ESI Design

Architects

NBBJ acquires immersive technology design studio ESI Design

ESI is a pioneer in building-integrated immersive and interactive digital experiences. 


By NBBJ | February 6, 2020
NBBJ acquires immersive technology design studio ESI Design Terrell Place in Washington, D.C., features 1,700-sf of motion-activated LED displays. Photo: Caleb Tkach courtesy EDI Design/NBBJ

Terrell Place in Washington, D.C., features 1,700-sf of motion-activated LED displays. Photo: Caleb Tkach courtesy ESI Design/NBBJ

    

NBBJ, the global architecture and design firm, today announced that it has acquired experience design studio ESI Design. The acquisition signals a new era where buildings will be transformed into immersive and interactive digital experiences that engage and delight.
By joining forces, NBBJ and ESI Design’s multidisciplinary team will be able to integrate digital experiences early in the design process, providing clients with more impactful and streamlined services. 

Sweeping advancements in technology, from miniaturization to contemporary light projection technology, will make it possible for NBBJ and ESI Design to bring the type of immersive experiences that are increasingly desired as digital centerpieces in museums, stadiums, and transportation hubs to a wider range of industries, including healthcare, education, civic, commercial real estate, and science.

The two firms—which have previously collaborated on commercial real estate and corporate workplace projects in Boston and New York City—will now provide unified solutions as one of the largest and most robust experience design platforms in the country.

“By integrating the design of architecture and dynamic digital experiences, we will create boundless opportunities to energize the places we live, work, and play to stimulate our senses and inspire discovery, learning, and impact” said Steve McConnell, FAIA, Managing Partner of NBBJ. “The acquisition of ESI Design brings this vision to life and increases NBBJ’s ability to serve our clients as they activate their brands, create community, inspire wellbeing, and thrive.”

 

 

NBBJ is one of the largest architecture and design firms in the world, with clients that include Amazon, the Bill & Melinda Gates Foundation, Massachusetts General Hospital, Microsoft, and the University of Oxford. ESI Design has most recently received critical acclaim for its design of the immersive visitor experience at the Statue of Liberty Museum, which opened in May 2019. Other clients include Barclays, eBay, The Ellis Island National Museum of Immigration, PNC Bank, and WarnerMedia.

“We are at an exciting moment in time where the diverse skillsets of digital designers, media architecture technologists, gaming engineers and storytellers will partner with architects to create buildings as places that are lively, engaging and evolving,” said Edwin Schlossberg, the founder and principal designer of ESI Design. “NBBJ and ESI Design share a vision that well-designed spaces can bring ideas and brands to life in ways that inform, inspire, and delight. Through our partnership we will push the boundaries of what a building can be and help our clients bring people closer together through shared experiences – by seeking to design in ways that enable the environment to learn from its users so that it, and them get better with use.”

 

ALSO SEE: Tech Report 5.0: Digital Immersion
 

Under the agreement, ESI Design becomes NBBJ’s 18th studio. As part of the acquisition, Schlossberg becomes a partner at NBBJ and will lead the ESI Design studio at NBBJ. 

Six ESI Design leaders will become principals at NBBJ: Alexandra Alfaro, Angela Greene, Cara Buckley, Emily Webster, Layne Braunstein, and Susan Okon. NBBJ will retain two office locations in New York City: The NBBJ New York office at 140 Broadway and ESI Design, an NBBJ studio at 111 Fifth Avenue. This will create a presence of 160 NBBJ employees in New York City, bringing the firm’s total employees to more than 800 worldwide. 

Tags

Related Stories

Multifamily Housing | May 19, 2016

Architect Jean Nouvel designs flood-resilient Monad Terrace in Miami Beach

A man-made lagoon with lush vegetation at the base of the complex is expected to adapt to climate change and rising sea levels.

Building Team Awards | May 19, 2016

Chinatown library unites and serves two emerging Chicago neighborhoods

The 16,000-sf, pebble-shaped Chinatown Branch Library was built at the intersection of new and old Chinatown neighborhoods. The goal is for the building to unite the communities and serve as a catalyst for the developing area.

Building Team Awards | May 19, 2016

NYC subway station lights the way for 300,000 riders a day

Fulton Center, which handles 85% of the riders coming to Lower Manhattan, is like no other station in the city’s vast underground transit web—and that’s a good thing.

Market Data | May 17, 2016

Modest growth for AIA’s Architecture Billings Index in April

The American Institute of Architects reported the April ABI score was 50.6, down from the mark of 51.9 in the previous month. This score still reflects an increase in design services.

Architects | May 16, 2016

AIA and HOK partner to advance Design and Health Research Consortium

The groups' key priority is to identify and develop practice-focused opportunities for funded research, publications, and tools in the area of design and public health. 

Senior Living Design | May 16, 2016

Perkins Eastman releases white paper on biophilic design in senior living

The paper highlights some of the firm's top projects that feature biophilic design, a sustainable architecture strategy that connects people with nature. 

Architects | May 16, 2016

3 strategies to creating environments that promote workplace engagement

VOA's Pablo Quintana writes that the industry is looking for ways to increase engagement through a mix of spaces suited to employees' desire for both privacy and connection.

Architects | May 11, 2016

AIA to create a resilience curriculum for architects

The program will teach resilient design and decision-making on hazard mitigation, climate adaptation and community resilience.

Retail Centers | May 10, 2016

5 factors guiding restaurant design

Restaurants are more than just places to eat. They are comprising town centers and playing into the future of brick-and-mortar retail.

AEC Tech | May 9, 2016

Is the nation’s grand tech boom really an innovation funk?

Despite popular belief, the country is not in a great age of technological and digital innovation, at least when compared to the last great innovation era (1870-1970).

boombox1
boombox2
native1

More In Category


Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.

halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021