The Dallas Cowboys and Omni Hotels & Resorts are partnering to develop a new hotel at the future site of the Cowboys World Headquarters in Frisco, Texas.
The Omni property will be one of the only full-service upscale hotels in the area, and serve as a cornerstone of the mixed-use development, which will be anchored by the Dallas Cowboys World Headquarters and Frisco’s Multi-Use Event Center.
The publicly-owned, 12,000-seat multipurpose event center will be used by the city of Frisco and Frisco Independent School District (FISD) to host various activities, including athletic competitions, graduations, and other special events. The Dallas Cowboys will use the event center as its training facility.
The Omni Frisco Hotel will feature 300 guest rooms, meeting space and a ballroom, and several food and beverage experiences, including a rooftop pool deck. The hotel will serve meeting groups, as well as business and leisure travelers alike, including visitors attending Cowboys training camp, as well as the many events and activities hosted by the city of Frisco and FISD at the events and sports facility. Guests may also enjoy the retail and dining establishments that will be adjacent to the hotel.
Located on a 90-acre site at the northwest corner of Warren Parkway and the Dallas North Tollway, the Cowboys World Headquarters will be the new home to the NFL team’s entire football operations, including administrative offices, coaches’ offices, and the Dallas Cowboys Cheerleaders. The mixed-use development will be built on approximately 66 acres remaining of the 90-acre tract. Planned uses for the development also include additional corporate offices, retail and restaurants.
“We could not be more proud of our partnership with Omni Hotels & Resorts, a Dallas-based company with a proven track record of successful ventures nationally, including two projects right here in the Metroplex – the Omni Dallas and Omni Fort Worth Hotels,” said Stephen Jones, chief operating officer and executive vice president for the Dallas Cowboys. “Omni is one of the country’s top-rated luxury hotel brands, popular with business travelers and vacationers, alike. As one of the most recognizable and popular brands in the world ourselves, it makes perfect sense that we would team up to bring to life this extraordinary development.”
The Dallas-based luxury hotel brand has 60 distinct properties in North America, including four in the Dallas/Fort Worth Metroplex – the Omni Dallas Hotel, Omni Fort Worth Hotel, Omni Mandalay Hotel at Las Colinas and the Omni Dallas Hotel at Park West. The Omni Dallas Hotel and Omni Fort Worth Hotel, both constructed within the last five years, serve as their cities’ convention center hotels, and are connected and adjacent to the cities’ convention centers respectively.
“The Dallas Cowboys is one of the most iconic sports franchises in the world, and it is truly an honor to work with them to raise Frisco’s profile as a dynamic and exciting destination for sports fans, meeting planners, as well as business and leisure travelers alike,” said Mike Deitemeyer, president for Omni Hotels & Resorts. “This promises to be a powerhouse development that will attract millions of people each year to the vibrant Frisco community."
As one of the fastest growing communities in Texas, Frisco’s population grew 247 percent from 2000 to 2009, making it the fastest-growing city in America for the decade. Frisco has also experienced a renaissance as a top destination for travelers. According to a study commissioned by the Frisco Convention & Visitors Bureau, approximately 4.98 million people visited the city during the FY 2013 and spent nearly $1.4 billion.
“We knew we had a world-class partner with the Dallas Cowboys, and now we have a world-class hotel partner in Omni,” said Mayor Maher Maso. “This partnership marks a significant milestone in the development of an exciting, unique project. The synergy surrounding this mixed-use development is building upon Frisco’s growing reputation as vibrant community offering something for everyone, whether you’re a conventioneer, sports enthusiast or looking for family friendly entertainment. We’re extremely excited to work together to deliver a first-class hotel facility to our community – something all residents in Frisco can be proud of, and ultimately benefit from.”
Ground broke on the Cowboys World Headquarters on August 22, 2014. The Omni Frisco Hotel is expected to break ground in the spring of 2015, with a scheduled opening set for early 2017.
Related Stories
| Mar 17, 2011
Hospitality industry turns to HTS Texas for ‘do not disturb’ air conditioned comfort
Large resort hotels and hospitality properties throughout the Southwest have been working with local contractors, engineers and HTS Texas for the latest innovations in quiet heating, ventilating and air conditioning (HVAC) equipment. The company has completed 12+ projects throughout Texas and the Southwestern U.S. over the past 18 to 24 months, and is currently working on six more hotel projects throughout the region.
| Mar 11, 2011
Holiday Inn reworked for Downtown Disney Resort
The Orlando, Fla., office of VOA Associates completed a comprehensive interior and exterior renovation of the 14-story Holiday Inn in the Downtown Disney Resort in Lake Buena Vista, Fla. The $25 million project involved rehabbing the hotel’s 332 guest rooms, atrium, swimming pool, restaurant, fitness center, and administrative spaces.
| Mar 11, 2011
Guests can check out hotel’s urban loft design, music selection
MODO, Advaya Hospitality’s affordable new lifestyle hotel brand, will have an urban Bauhaus loft design and target design-, music-, and tech-savvy guest who will have access to thousands of tracks in vinyl, CD, and MP3 formats through a partnership with Downtown Music. Guest can create their own playlists, and each guest room will feature iPod docks and large flat-screen TVs.
| Mar 11, 2011
Texas A&M mixed-use community will focus on green living
HOK, Realty Appreciation, and Texas A&M University are working on the Urban Living Laboratory, a 1.2-million-sf mixed-use project owned by the university. The five-phase, live-work-play project will include offices, retail, multifamily apartments, and two hotels.
| Mar 9, 2011
North Korea resumes construction of 'world's worst' hotel
Is North Korea finally serious about completing construction of Ryu-Gyong Hotel—once called the world’s worst building—after years of neglect and secrecy?
| Mar 9, 2011
Igor Krnajski, SVP with Denihan Hospitality Group, on hotel construction and understanding the industry
Igor Krnajski, SVP for Design and Construction with Denihan Hospitality Group, New York, N.Y., on the state of hotel construction, understanding the hotel operators’ mindset, and where the work is.
| Feb 15, 2011
Iconic TWA terminal may reopen as a boutique hotel
The Port Authority of New York and New Jersey hopes to squeeze a hotel with about 150 rooms in the space between the old TWA terminal and the new JetBlue building. The old TWA terminal would serve as an entry to the hotel and hotel lobby, which would also contain restaurants and shops.
| Jan 25, 2011
AIA reports: Hotels, retail to lead U.S. construction recovery
U.S. nonresidential construction activity will decline this year but recover in 2012, led by hotel and retail sectors, according to a twice-yearly forecast by the American Institute of Architects. Overall nonresidential construction spending is expected to fall by 2% this year before rising by 5% in 2012, adjusted for inflation. The projected decline marks a deteriorating outlook compared to the prior survey in July 2010, when a 2011 recovery was expected.
| Jan 25, 2011
InterContinental Hotels Group gets LEED pre-certification
InterContinental Hotels Group, the world's largest hotel group by number of rooms, announced that its in-house sustainability system Green Engage has been awarded LEED volume pre-certification established from the USGBC and verified by the Green Building Certification Institute. IHG is the first hotel company to receive this award for an existing hotels program.
| Jan 19, 2011
Extended stay hotel aims to provide comfort of home
Housing development company Campus Apartments broke ground on a new extended stay hotel that will serve the medical and academic facilities in Philadelphia’s University City, including the University of Pennsylvania and the Children’s Hospital of Philadelphia. The 11,000-sf hotel will operate under Hilton’s Homewood Suites brand, with 136 suites with full kitchens and dining and work areas. A part of the city’s EnergyWorks loan program, the project aims for LEED with a green roof, low-flow fixtures, and onsite stormwater management. Local firms Alesker & Dundon Architects and GC L.F. Driscoll Co. complete the Building Team.
