The first of the Gen Z students are now freshman and sophomores in college. Soon, they will replace Millennials on campus completely. When it comes to Gen Z, no website, brochure, or campus tour can compete with the power of social media; they have never known a world without it—it’s where they live, learn, promote, slam, etc.
When it comes to the design and space planning of your residence life program, the quality of the space you create will be reflected—good or bad—in the social media feeds of your students. Gen Zs may show up for a campus tour, but their opinion will be shaped by searching the #nameofyourhall to see what their digital peers are saying about it. Inspiring positive posts starts with creating positive spaces for these students to Gather, Bond, Play, Rejuvenate, and simply, Be. It starts with providing spaces that enhance the college experience and empower your students’ personal growth and success.
Sharing IRL/In Real Life (Bond/Be)
Private space for Gen Z often fits within the dimensions of whatever screen they’re using. Even within social groups, this generation will retreat into their phones for a little private down time before rejoining the conversation going on around them. Social media for them is both public (in the way it amplifies their ideas and connects them to peers) and intensely private (every parent of a teen has experienced the way the phone gets turned down or the laptop lid quickly closed when we walk into a teen’s space). Zs may be having an intensely personal text conversation in the most public of spaces; they’re blurring the lines of what happens in public/private.
Video (Gather/Be/Play)
When Zs want to learn how to do something (make slime, write cover letters, create Insta Stories, or use Excel), they turn to video platforms like YouTube or Twitch. If designed correctly, space can accommodate video for group activity (gaming vs. ‘the big game’); group learning (beaming in a subject matter expert for a small group session or watching past lectures) and quiet, focused learning. Designers and Residence Life Programmers need to recognize this key difference between Millennials and Gen Z and start incorporating spaces to support these activities.
Entrepreneurial spirit (Bond/Play)
What if the prior generations’ tech leaders didn’t have to leave their universities to create their start-ups? Colleges and universities should consider providing spaces that empower students to play with their ideas, taking them from inspiration to prototype to digital marketplace quickly. Gen Zs (and ahem, their Gen X parents) have watched the cost of college continue to rise. Luxury amenities in new and renovated residence halls do not resonate with Zs or their parents, but given Z’s entrepreneurial spirit, a makerspace will (incubator spaces or pop-up business spaces might as well). Well-designed student housing can provide Gen Z with space for both living and launching.
Smart Sleep (Rejuvenate/Be)
While Gen Zs are clocking more zzz’s than previous generations they are also facing a growing burnout epidemic across industries. Space must address their needs to tune-out and turn-off. Sleeping rooms must be designed to foster a quiet place to promote relaxation and sleep. This could be as simple as blackout shades or as complex as increased noise insulation and higher NRC windows on urban campuses. These elements must be considered and custom-tailored to your university’s unique situation.
Conclusion
Just when you thought you had Millennials figured out, Gen Z shows up on your campus. Are you monitoring hashtags related to your university and residence halls? Does your next student tour have a potential social media influencer on it? It would be a mistake to consider the physical space of your residence life program as mere backdrop for selfie scrolling Gen Zs. Updating those 70s era halls requires more than surface polish—it requires understanding Gen Z’s unique preferences, expectations, and ways of communicating. The impact is great and long lasting: the real-life connections forged in your campus housing will become the digital connections that last a lifetime. Providing space for students to Gather, Bond, Play, Be, and Rejuvenate empowers them to positively connect their peers IRL and online.
Related Stories
Multifamily Housing | May 30, 2023
Milhaus, Gershman Partners, and Citimark close on $70 million multifamily development in Indy
Versa will bring 233 studio and one- and two-bedroom apartments to Indianapolis's $271 million, Class-A Broad Ripple Village development enterprise.
Multifamily Housing | May 23, 2023
One out of three office buildings in largest U.S. cities are suitable for residential conversion
Roughly one in three office buildings in the largest U.S. cities are well suited to be converted to multifamily residential properties, according to a study by global real estate firm Avison Young. Some 6,206 buildings across 10 U.S. cities present viable opportunities for conversion to residential use.
Multifamily Housing | May 19, 2023
Biden administration beefs up energy efficiency standards on new federally funded housing
The Biden Administration recently moved to require more stringent energy efficiency standards on federally funded housing projects. Developers building homes with taxpayer funds will have to construct to the International Energy Conservation Code (IECC) 2021 for low-density housing and American Society of Heating, Refrigerating and Air-Conditioning Engineers ASHRAE 90.1 for multi-family projects.
Sponsored | Multifamily Housing | May 19, 2023
Shear Wall Selection for Wood-Framed Buildings
From wall bracing to FTAO, there are many ways to secure the walls of a building. Learn how to evaluate which method is best for a project.
Sponsored | Multifamily Housing | May 17, 2023
The Key To Multifamily Access Control — Consistent Resident Experiences
Explore the challenges of multifamily access control and discover the key to consistent user experiences with a resident-first approach and open platforms.
Affordable Housing | May 17, 2023
Affordable housing advocates push for community-owned homes over investment properties
Panelists participating in a recent webinar hosted by the Urban Institute discussed various actions that could help alleviate the nation’s affordable housing crisis. Among the possible remedies: inclusionary zoning policies, various reforms to increase local affordable housing stock, and fees on new development to offset the impact on public infrastructure.
Multifamily Housing | May 16, 2023
Legislators aim to make office-to-housing conversions easier
Lawmakers around the country are looking for ways to spur conversions of office space to residential use.cSuch projects come with challenges such as inadequate plumbing, not enough exterior-facing windows, and footprints that don’t easily lend themselves to residential use. These conditions raise the cost for developers.
Multifamily Housing | May 12, 2023
An industrial ‘eyesore’ is getting new life as an apartment complex
The project, in Metuchen, N.J., includes significant improvements to a nearby wildlife preserve.
Senior Living Design | May 8, 2023
Seattle senior living community aims to be world’s first to achieve Living Building Challenge designation
Aegis Living Lake Union in Seattle is the world’s first assisted living community designed to meet the rigorous Living Building Challenge certification. Completed in 2022, the Ankrom Moisan-designed, 70,000 sf-building is fully electrified. All commercial dryers, domestic hot water, and kitchen equipment are powered by electricity in lieu of gas, which reduces the facility’s carbon footprint.
