Society views millennials in the same light that Homer Simpson views alcohol: they are the cause of, and solution to, all of life’s problems.
Every week it seems another article is released accusing millennials of killing something: department stores, fast food, and homeownership, just to name a few. But at the opposite end of the spectrum, millennials have also been credited with shirking the status quo and driving the global economy forward in new and unique ways.
San Francisco is often considered a haven for the stereotypical millennial, so it makes sense that a new tap room and brewery (how millennial is that?) in Ghiradelli Square has been designed to specifically cater to the millennial crowd. San Francisco Brewing Co.’s first tap room and brewery is a 12,000-sf restaurant with a 100-seat outdoor beer garden with fire pits and communal seating.
See Also: Miami International Airport is home to the first Johnnie Walker store in the U.S.
Designed by BCV Architecture + Interiors, the restaurant’s 22-foot shuffleboard table, ping pong tables, foosball tables, Pop-A-Shot, and cornhole boards were included specifically to attract more of the brand’s millennial clientele. Guests will also be allowed to use prepaid RFID cards to access taps and pour their own beer samples and take a look into the brewery to see how the process works (who are we kidding, they are probably all brewing their own beer at home and documenting the whole process on their blog).
The tap room and brewery uses a rustic, industrial design that incorporates timber framing and black steel accents from the existing building into the new design. The flagship tap room officially opened on May 9.
Related Stories
| Sep 3, 2014
New designation launched to streamline LEED review process
The LEED Proven Provider designation is designed to minimize the need for additional work during the project review process.
| Sep 2, 2014
Ranked: Top green building sector AEC firms [2014 Giants 300 Report]
AECOM, Gensler, and Turner top BD+C's rankings of the nation's largest green design and construction firms.
| Aug 21, 2014
RTKL's parent company Arcadis acquires Callison
The acquisition of Callison, known predominantly for its leadership in retail and mixed-use design, builds on Arcadis’ strong global design and architecture position, currently provided by RTKL.
| Aug 19, 2014
Goettsch Partners unveils design for mega mixed-use development in Shenzhen [slideshow]
The overall design concept is of a complex of textured buildings that would differentiate from the surrounding blue-glass buildings of Shenzhen.
| Aug 18, 2014
From icon to breadbasket: Gehry building to be turned into Whole Foods
The Howard Hughes Corporation, in association with architecture firm Cho Benn Holback + Associates, plans to turn the building—at least the majority of it—into a Whole Foods.
| Aug 18, 2014
SPARK’s newly unveiled mixed-use development references China's flowing hillscape
Architecture firm SPARK recently finished a design for a new development in Shenzhen. The 770,700 square-foot mixed-use structure's design mimics the hilly landscape of the site's locale.
| Aug 11, 2014
The Endless City: Skyscraper concept connects all floors with dual ramps
Rather than superimposing one floor on top of another, London-based SURE Architecture proposes two endless ramps, rising gradually with a low gradient from the ground floor to the sky.
| Aug 4, 2014
Retail Giants: Grocery-anchored centers, trophy malls among hot retail developments [2014 Giants 300 Report]
Despite the rapid growth of online shopping, the 'bricks and mortar' retail sector is faring quite well, headed by power centers, grocery-anchored centers, and trophy malls, according BD+C's 2014 Giants 300 Report.
| Jul 28, 2014
Reconstruction market benefits from improving economy, new technology [2014 Giants 300 Report]
Following years of fairly lackluster demand for commercial property remodeling, reconstruction revenue is improving, according to the 2014 Giants 300 report.
| Jul 28, 2014
Reconstruction Sector Construction Firms [2014 Giants 300 Report]
Structure Tone, Turner, and Gilbane top Building Design+Construction's 2014 ranking of the largest reconstruction contractor and construction management firms in the U.S.
