Society views millennials in the same light that Homer Simpson views alcohol: they are the cause of, and solution to, all of life’s problems.
Every week it seems another article is released accusing millennials of killing something: department stores, fast food, and homeownership, just to name a few. But at the opposite end of the spectrum, millennials have also been credited with shirking the status quo and driving the global economy forward in new and unique ways.
San Francisco is often considered a haven for the stereotypical millennial, so it makes sense that a new tap room and brewery (how millennial is that?) in Ghiradelli Square has been designed to specifically cater to the millennial crowd. San Francisco Brewing Co.’s first tap room and brewery is a 12,000-sf restaurant with a 100-seat outdoor beer garden with fire pits and communal seating.
See Also: Miami International Airport is home to the first Johnnie Walker store in the U.S.
Designed by BCV Architecture + Interiors, the restaurant’s 22-foot shuffleboard table, ping pong tables, foosball tables, Pop-A-Shot, and cornhole boards were included specifically to attract more of the brand’s millennial clientele. Guests will also be allowed to use prepaid RFID cards to access taps and pour their own beer samples and take a look into the brewery to see how the process works (who are we kidding, they are probably all brewing their own beer at home and documenting the whole process on their blog).
The tap room and brewery uses a rustic, industrial design that incorporates timber framing and black steel accents from the existing building into the new design. The flagship tap room officially opened on May 9.
Related Stories
| Aug 11, 2010
Callison, MulvannyG2 among nation's largest retail design firms, according to BD+C's Giants 300 report
A ranking of the Top 75 Retail Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Former nightclub morphing into a shopping center
New York City's Limelight, the one-time notorious church-turned-nightclub, will be restored again, this time as a 25,000-sf retail marketplace. Limelight Marketplace founder Jack Menashe hopes to merge lavish atmospheric elements with cutting-edge fashion, beauty, and gourmet retailers like BookSmart, Caswell Massy, J.
| Aug 11, 2010
And the world's tallest building is…
At more than 2,600 feet high, the Burj Dubai (right) can still lay claim to the title of world's tallest building—although like all other super-tall buildings, its exact height will have to be recalculated now that the Council on Tall Buildings and Urban Habitat (CTBUH) announced a change to its height criteria.
| Aug 11, 2010
New pavilion planned for famous boulevard
Located in a prime spot along Santa Monica Boulevard in the Westwood neighborhood of Los Angeles, the Santa Monica Pavilion will have 9,000 sf of retail space, 35,500 sf of office space, and two below-grade parking levels when it opens in late 2010. The $10 million, three-story building extends a full length of the block to create a window wall of blue-gray translucent, fritted glass panels ove...
| Aug 11, 2010
Mixed-use Seattle high-rise earns LEED Gold
Seattle’s 2201 Westlake development became the city’s first mixed-use and high-rise residential project to earn LEED Gold. Located in Seattle’s South Lake Union neighborhood, the newly completed 450,000-sf complex includes 300,000 sf of Class A office space, 135 luxury condominiums (known as Enso), and 25,000 sf of retail space.
| Aug 11, 2010
Expanding retail complex is LEED pre-certified
The Promenade at Coconut Creek in Broward County, Fla., a live-work-play shopping and lifestyle center, is being expanded by 105,000 sf. When phase II of the 335,000-sf project is complete, the facility will house 75 retailers, restaurants, and related services, making it one of the largest mixed-use projects in northern Broward County.
| Aug 11, 2010
CityCenter projects get LEED Gold
MGM Mirage and Infinity World Development have received LEED Gold certification for the first three CityCenter projects: the ARIA Resort hotel tower, ARIA Resort convention center and theater, and the Vdara Hotel (above). The CityCenter developers anticipate Gold or Silver LEED certification for the project's remaining developments, which include a Mandarin Oriental hotel, a 500,000-sf retail a...
| Aug 11, 2010
RMJM unveils design details for $1B green development in Turkey
RMJM has unveiled the design for the $1 billion Varyap Meridian development it is master planning in Istanbul, Turkey's Atasehir district, a new residential and business district. Set on a highly visible site that features panoramic views stretching from the Bosporus Strait in the west to the Sea of Marmara to the south, the 372,000-square-meter development includes a 60-story tower, 1,500 resi...
| Aug 11, 2010
'Feebate' program to reward green buildings in Portland, Ore.
Officials in Portland, Ore., have proposed a green building incentive program that would be the first of its kind in the U.S. Under the program, new commercial buildings, 20,000 sf or larger, that meet Oregon's state building code would be assessed a fee by the city of up to $3.46/sf. The fee would be waived for buildings that achieve LEED Silver certification from the U.