Global architecture and design firm Perkins+Will announced today that it has acquired the London-based branding, retail strategy, and design consultancy Portland Design Associates.
Portland, whose clients include British Land, Heathrow Airport, St. Pancras International, Diageo, HMS Host, CNN, and TDIC, is best known for crafting brand and retail strategies that “future proof” their clients’ business by anticipating changes in how customers shop in, and interact with, places.
Portland will become the latest creative services business to join the Perkins+Will group of companies. While Portland will maintain its own brand and operate as an independent entity, the two enterprises will work closely together to deliver “future-proofing” insights to clients. This includes a mix of physical and digital brand experiences for projects ranging from retail, entertainment, and mixed-use to transportation and urban regeneration.
“Our clients will benefit from Portland’s consumer insights, creativity, and strategic thinking, and Portland’s clients will benefit from Perkins+Will’s global reach and broad architectural, design, and planning expertise,” says Perkins+Will President and CEO Phil Harrison.
While Perkins+Will has already engaged Portland as a strategy consultant on various projects in the past, the permanent union of the two companies will strengthen and expand both of their service offerings. It will also allow Portland to work closely with Perkins+Will’s Branded Environments practice to service a greater number of clients globally.
Founded in 1987, Portland and its 40 employees have been under Ibrahim’s leadership since 2007. Ibrahim will continue to serve as Managing Director.
Related Stories
| Feb 15, 2011
Iconic TWA terminal may reopen as a boutique hotel
The Port Authority of New York and New Jersey hopes to squeeze a hotel with about 150 rooms in the space between the old TWA terminal and the new JetBlue building. The old TWA terminal would serve as an entry to the hotel and hotel lobby, which would also contain restaurants and shops.
| Feb 15, 2011
New Orleans' rebuilt public housing architecture gets mixed reviews
The architecture of New Orleans’ new public housing is awash with optimism about how urban-design will improve residents' lives—but the changes are based on the idealism of an earlier era that’s being erased and revised.
| Feb 15, 2011
LAUSD commissions innovative prefab prototypes for future building
The LA Unified School District, under the leadership of a new facilities director, reversed course regarding prototypes for its new schools and engaged architects to create compelling kit-of-parts schemes that are largely prefabricated.
| Feb 15, 2011
New 2030 Challenge to include carbon footprint of building materials and products
Architecture 2030 has just broadened the scope of its 2030 Challenge, issuing an additional challenge regarding the climate impact of building products. The 2030 Challenge for Products aims to reduce the embodied carbon (meaning the carbon emissions equivalent) of building products 50% by 2030.
| Feb 15, 2011
New Urbanist Andrés Duany: We need a LEED Brown rating
Andrés Duany advocates a "LEED Brown" rating that would give contractors credit for using traditional but low cost measures that are not easy to quantify or certify. He described these steps as "the original green," and "what we did when we didn't have money." Ostensibly, LEED Brown would be in addition to the current Silver, Gold and Platinum ratings.
| Feb 15, 2011
AIA on President Obama's proposed $1 billion investment in energy conservation
The President’s budget increases the value of investment in energy conservation in commercial buildings by roughly $1 billion, reports AIA 2011 President Clark Manus, FAIA. The significant increase from the current tax deduction of $1.80 per sq. ft. now on the books is an increase for which the AIA has been advocating in order to encourage energy conservation.
| Feb 14, 2011
Sustainable Roofing: A Whole-Building Approach
According to sustainability experts, the first step toward designing an energy-efficient roofing system is to see roof materials and systems as an integral component of the enclosure and the building as a whole. Earn 1.0 AIA/CES learning units by studying this article and successfully completing the online exam.
| Feb 11, 2011
Four Products That Stand Up to Hurricanes
What do a panelized wall system, a newly developed roof hatch, spray polyurethane foam, and a custom-made curtain wall have in common? They’ve been extensively researched and tested for their ability to take abuse from the likes of Hurricane Katrina.
