Pro Forma Architecture, a 17-year-old Dallas-based firm, has merged with PGAL, an international architectural and engineering firm based in Houston and operating nine other offices in the U.S. and one in Mexico City.
Founded in 1946, PGAL employs more than 200 architects, planners, engineers, and designers. It has a wide-ranging portfolio in office, transportation, hospitality, education, healthcare, recreation, and government. (PGAL just got the okay from the city council at College Station, Texas, for a $1.96 million contract to design a new police station that will sit on 12 acres of city-owned property.)
Pro Forma specializes in designing municipal projects like libraries, senior centers, and fire and police stations. Through this merger, PGAL will expand Pro Forma’s expertise for its growing client list in Texas’s north and central regions.
“Now, there’s no projects we can’t pursue.”
– Jeff Bulla, Co-founder of Pro Forma
Jeff Bulla, AIA, LEED AP BD+C, Pro Forma’s co-founder, is staying on as Principal at PGAL’s Dallas office. He and his company’s four employees moved into PGAL’s office in January.
The 54-year-old Bulla tells BD+C that he began to question Pro Forma’s ability to compete as an independent firm in North Texas when the last recession was raging in 2008-2009. “The big firms started fishing in my pond and going after everything in sight,” he recalls. That made it harder for Pro Forma to get projects and offer competitive packages.
Bulla says he’d been approached by a number of firms about merger opportunities over the past 18 months, but nothing came of those conversations until PGAL came calling last October. At the time PGAL was going through a leadership transition in its Dallas office, which has been around since the early 1990s.
Pro Forma was on PGAL’s radar, says Bulla, because the two firms had competed for projects in several Texas markets, including PGAL’s home base in Houston. “They decided to look for a firm that already had an established reputation,” says Bulla.
He says he was attracted to PGAL’s culture and values, particularly its requirement that all of its principals be actively involved in projects. “I was impressed when I heard that the CEO had an office on the production floor.”
Bulla notes that PGAL’s operations are cloud-based, making collaboration among its offices around the country much easier and more likely. He also singles out PGAL’s generous employee-benefits package, and the company’s commitment to maintaining a stable workforce by shifting jobs among its offices depending on workload, as contributing factors to his decision to sell Pro Forma.
“Now, there’s no projects we can’t pursue,” says Bulla, who is especially eager to take advantage of corporate relocations to Texas. To bolster the Dallas office, he says “we’re looking for talent,” specifically “creative interns proficient in Revit.” He intends to add project architects and managers, and is looking longer term toward possibly adding an engineering principal to the office.
Related Stories
| Oct 13, 2010
County building aims for the sun, shade
The 187,032-sf East County Hall of Justice in Dublin, Calif., will be oriented to take advantage of daylighting, with exterior sunshades preventing unwanted heat gain and glare. The building is targeting LEED Silver. Strong horizontal massing helps both buildings better match their low-rise and residential neighbors.
| Oct 12, 2010
Holton Career and Resource Center, Durham, N.C.
27th Annual Reconstruction Awards—Special Recognition. Early in the current decade, violence within the community of Northeast Central Durham, N.C., escalated to the point where school safety officers at Holton Junior High School feared for their own safety. The school eventually closed and the property sat vacant for five years.
| Oct 12, 2010
Guardian Building, Detroit, Mich.
27th Annual Reconstruction Awards—Special Recognition. The relocation and consolidation of hundreds of employees from seven departments of Wayne County, Mich., into the historic Guardian Building in downtown Detroit is a refreshing tale of smart government planning and clever financial management that will benefit taxpayers in the economically distressed region for years to come.
| Oct 12, 2010
Richmond CenterStage, Richmond, Va.
27th Annual Reconstruction Awards—Bronze Award. The Richmond CenterStage opened in 1928 in the Virginia capital as a grand movie palace named Loew’s Theatre. It was reinvented in 1983 as a performing arts center known as Carpenter Theatre and hobbled along until 2004, when the crumbling venue was mercifully shuttered.
| Oct 12, 2010
University of Toledo, Memorial Field House
27th Annual Reconstruction Awards—Silver Award. Memorial Field House, once the lovely Collegiate Gothic (ca. 1933) centerpiece (along with neighboring University Hall) of the University of Toledo campus, took its share of abuse after a new athletic arena made it redundant, in 1976. The ultimate insult occurred when the ROTC used it as a paintball venue.
| Oct 12, 2010
Owen Hall, Michigan State University, East Lansing, Mich.
27th Annual Reconstruction Awards—Silver Award. Officials at Michigan State University’s East Lansing Campus were concerned that Owen Hall, a mid-20th-century residence facility, was no longer attracting much interest from its target audience, graduate and international students.
| Oct 12, 2010
Gartner Auditorium, Cleveland Museum of Art
27th Annual Reconstruction Awards—Silver Award. Gartner Auditorium was originally designed by Marcel Breuer and completed, in 1971, as part of his Education Wing at the Cleveland Museum of Art. Despite that lofty provenance, the Gartner was never a perfect music venue.
| Oct 12, 2010
Cell and Genome Sciences Building, Farmington, Conn.
27th Annual Reconstruction Awards—Silver Award. Administrators at the University of Connecticut Health Center in Farmington didn’t think much of the 1970s building they planned to turn into the school’s Cell and Genome Sciences Building. It’s not that the former toxicology research facility was in such terrible shape, but the 117,800-sf structure had almost no windows and its interior was dark and chopped up.
| Oct 12, 2010
The Watch Factory, Waltham, Mass.
27th Annual Reconstruction Awards — Gold Award. When the Boston Watch Company opened its factory in 1854 on the banks of the Charles River in Waltham, Mass., the area was far enough away from the dust, dirt, and grime of Boston to safely assemble delicate watch parts.
| Oct 12, 2010
Cuyahoga County Soldiers’ and Sailors’ Monument, Cleveland, Ohio
27th Annual Reconstruction Awards—Gold Award. The Cuyahoga County Soldiers’ and Sailors’ Monument was dedicated on the Fourth of July, 1894, to honor the memory of the more than 9,000 Cuyahoga County veterans of the Civil War.
