When it debuted, in 1988, Fashion Mall, Plantation, Fla., was your typical anchor-driven retail leviathan. When it closed, in 2006, Fashion Mall was typical of huge shopping centers' fall from grace with many customers. Its prospects for resurrection, though, brightened last year, when Encore Capital Management acquired the property and announced plans to spend $300 million to turn it into Plantation’s new town square, dubbed 321 North.
TOP 90 RETAIL ARCHITECTURE FIRMS
Rank, Firm, 2015 Revenue
1. CallisonRTKL $205,964,000
2. Gensler $129,680,000
3. GreenbergFarrow $49,719,540
4. MG2 $45,652,293
5. Stantec $39,933,013
6. FRCH Design Worldwide $38,017,500
7. WD Partners $38,000,000
8. MBH Architects $28,126,062
9. NORR $20,326,054
10. P+R Architects $20,000,000
TOP 80 RETAIL CONSTRUCTION FIRMS
Rank, Firm, 2015 Revenue
1. VCC $574,787,663
2. PCL Construction Enterprises $556,581,503
3. Whiting-Turner Contracting Co., The $553,062,362
4. Shawmut Design and Construction $349,000,000
5. EMJ Corp. $287,137,603
6. Hoar Construction $235,377,000
7. dck worldwide $204,462,000
8. Turner Construction Co. $195,934,217
9. Beck Group, The $185,064,042
10. W.E. O’Neil Construction Co. $174,093,120
TOP 50 RETAIL ENGINEERING FIRMS
Rank, Firm, 2015 Revenue
1. Jacobs $167,960,000
2. Henderson Engineers $50,149,210
3. WSP | Parsons Brinckerhoff $33,622,000
4. Wiss, Janney, Elstner Associates $21,580,000
5. Core States Group $13,874,811
6. KLH Engineers $9,139,313
7. Wallace Engineering $8,200,000
8. Arup $7,105,331
9. Shive-Hattery $6,168,437
10. Highland Associates $5,900,000
Encore will bulldoze most of the mall, leave a nearby hotel and parking garage standing, and construct a 100,000-sf office tower, two apartment buildings totaling 700 units, and 73,000 sf of new retail space.
In its latest Retail Investment Forecast, Marcus & Millichap singles out the enhanced value of malls that can be repositioned as “lifestyle centers.” For instance, A/E firm NORR is working on a 300,000-sf project in Detroit that will include 25,000 sf of retail, fast-casual restaurants, a hotel, and apartments, says NORR VP Anthony Ricciuti, RA, OAA, NCARB.
Developers see malls as “part of a cocktail that creates a destination,” says Matt Billerbeck, AIA, SVP in CallisonRTKL’s Seattle office. His firm’s “Mall of the Future” report describes successful malls as walkable, transit accessible, anchored by food and experience, mixed use in nature, and connected to shoppers via smartphone and Internet-of-Things technology.
Successful retail is “more engaged with life on the street,” says Susanne Pini, HDR’s Director of Retail and Mixed-Use Practice. She points to the 864,000-sf, $200 million Woologong Central shopping center, 55 miles south of Sydney, Australia. Since its opening in 2014, 34 bars and restaurants have sprouted around it.
TECHNOLOGY: the ENEMY becomes the ENABLER
The National Retail Federation estimates total retail sales will increase 3.1% in 2016 over last year. But bricks-and-mortar dealers continue to struggle, as evinced by bankruptcies (Sports Authority, Aeropostale) and bleak earnings reports (Macy’s, Nordstrom, Target). Online sales, now 7.7% of the total, could hit 11% by 2018, predicts Forrester Research.
But dealers that once saw the Internet as a threat are finding ways to use technology. NORR’s Ricciuti says the Eastern Market in the Delta terminal at Detroit’s Metropolitan Airport is installing a “virtual maitre d,” an interactive hologram that will provide travelers with information and directions.
“Technology and mobility have created a new paradigm, in which stores and online shopping represent a single strategy to reach customers,” says Margaux Jaffa, VP, VOA Associates. Online dealers Amazon, Warby Parker, and Birchbox are opening stores, following Apple’s wildly successful example.
“It’s all about the experience,” says Jim Scarpone, Director of Business Development, Shawmut Design + Construction. A recent Shawmut project—Ralph Lauren’s three-story, 38,000-sf Polo flagship store in New York—is piloting RFID-enabled fitting rooms and touch-screen mirrors that sync with the store’s inventory and point-of-sale systems.
The mirrors, devised by Oak Labs, read bar codes on clothing tags. Numbers pop up on the mirror and shoppers can call up item details, and try different colors and styles. Requests for help are delivered via iPad to an associate, who can send a text that appears on the mirror with his or her name and photo.
The Oak Interactive Fitting Rooms can also provide dealers with tons of customer and inventory management data.
Shawmut just completed work on Cadillac House, in New York’s SoHo district. The 12,000-sf auto dealership and showroom opened June 2. It has an incubator space for designers, a coffee bar, a runway, and an art gallery. “It’s not just about selling cars,” says Scarpone, “it’s about selling the brand.”
RETURN TO THE GIANTS 300 LANDING PAGE
Related Stories
Sustainability | Sep 18, 2024
3 living buildings made by a living practice
Prompting humans to reexamine our relationship to the environment, architecture creates the opportunity for us to physically experience ideas of beauty, performance, and structure through the distinct lens of place.
3D Printing | Sep 17, 2024
Alquist 3D and Walmart complete one of the nation’s largest free-standing, 3D-printed commercial structures
Walmart has completed one of the largest free-standing, 3D-printed commercial structures in the US. Alquist 3D printed the almost 8,000-sf, 20-foot-high addition to a Walmart store in Athens, Tenn. The expansion, which will be used for online pickup and delivery, is the first time Walmart has applied 3D printing technology at this scale.
Retail Centers | Sep 17, 2024
Thinking outside the big box (store)
For over a decade now, the talk of the mall industry has been largely focused on what developers can do to fill the voids left by a steady number of big box store closures. But what do you do when big box tenants stay put?
Government Buildings | Sep 17, 2024
OSHA’s proposed heat standard published in Federal Register
The Occupational Safety and Health Administration (OSHA) has published a proposed standard addressing heat illness in outdoor and indoor settings in the Federal Register. The proposed rule would require employers to evaluate workplaces and implement controls to mitigate exposure to heat through engineering and administrative controls, training, effective communication, and other measures.
Codes and Standards | Sep 17, 2024
New California building code encourages, but does not mandate heat pumps
New California homes are more likely to have all-electric appliances starting in 2026 after the state’s energy regulators approved new state building standards. The new building code will encourage installation of heat pumps without actually banning gas heating.
Mass Timber | Sep 17, 2024
Marina del Rey mixed-use development is L.A.’s largest mass timber project
An office-retail project in Marina del Rey is Los Angeles’ largest mass timber project to date. Encompassing about 3 acres, the 42XX campus consists of three low-rise buildings that seamlessly connect with exterior walkways and stairways. The development provides 151,000 sf of office space and 1,500 sf of retail space.
Education Facilities | Sep 16, 2024
Hot classrooms, playgrounds spur K-12 school districts to go beyond AC for cooling
With hotter weather occurring during the school year, school districts are turning to cooling strategies to complement air conditioning. Reflective playgrounds and roads, cool roofs and window films, shade structures and conversion of asphalt surfaces to a natural state are all being tried in various regions of the country.
Office Buildings | Sep 16, 2024
Maximizing office square footage through ‘agile planning’
Lauren Elliott, RID, NCIDQ, Director of Interior Design, Design Collaborative, shares tips for a designing with a popular and flexible workspace model: Agile planning.
3D Printing | Sep 13, 2024
Swiss researchers develop robotic additive manufacturing method that uses earth-based materials—and not cement
Researchers at ETH Zurich, a university in Switzerland, have developed a new robotic additive manufacturing method to help make the construction industry more sustainable. Unlike concrete 3D printing, the process does not require cement.
Libraries | Sep 12, 2024
How space supports programming changes at university libraries
GBBN Associate Sarah Kusuma Rubritz, AIA, uses the University of Pittsburgh's Hillman Library to showcase how libraries are transforming to support students’ needs.
