Universities are doing whatever they can to try and attract as many applicants as possible, from new residence halls to dining halls, it’s all about creating memorable experiences for students.
Rutgers University - Camden’s most recent attempt at separating itself from competitors is a new branded Welcome Center. Designed by JZA+D, a “winding hallway of discovery” greets admissions candidates and leads to a bespoke reception desk and custom flooring designs.
Courtesy Rutgers University.
The welcome desk, circular overhead lighting fixtures, and accent walls are adorned with custom 3D text. Behind the desk, Rutgers archival pieces and university artifacts rest on illuminated bases and a graphic mural offers a glimpse of academic life imagery.
See Also: Academic honors: The importance of residence halls
Beyond the main waiting area is a hallway with moveable benches and chairs that leads to newly finished meeting rooms and a large presentation space for applicant information sessions. "The new spaces are also very adaptable and flexible,” says Joshua Zinder, Founder and Principal, JZA+D. “For example, the mural wall uses magnetic graphics, so the admissions team can add new images from time to time. Also, the built-in benches along the wall double as storage.”
The completed Welcome Center is now open.
Courtesy Rutgers University.
Courtesy Rutgers University.
Related Stories
University Buildings | Apr 15, 2021
Tennessee Tech University’s new recreation and fitness center opens
Wold | HFR Design designed the project.
University Buildings | Apr 12, 2021
University of California Santa Barbara breaks ground on new Classroom Building
LMN Architects designed the project.
University Buildings | Apr 1, 2021
KPF unveils design of Hong Kong University of Science and Technology campus
The project will be built over two phases.
University Buildings | Mar 17, 2021
UIC’s Computer Design Center will help meet the demands of a growing student body
LMN Architects in collaboration with Booth Hansen is designing the project.
University Buildings | Mar 5, 2021
Perkins and Will designs new vertical campus for Ryerson University
The 28-story tower is located in Toronto.
University Buildings | Feb 26, 2021
Dartmouth College’s new faculty and graduate student center completes
Leers Weinzapfel Associates designed the project.
Market Data | Feb 24, 2021
2021 won’t be a growth year for construction spending, says latest JLL forecast
Predicts second-half improvement toward normalization next year.
University Buildings | Feb 16, 2021
Former coal-burning power plant becomes Beloit College’s new student union
Studio Gang designed the project.
University Buildings | Feb 9, 2021
Purpose-built facility for University of South Florida’s Judy Genshaft Honors College breaks ground
Morphosis designed the project.
Multifamily Housing | Jan 8, 2021
Student housing development in the time of COVID-19
Despite the coronavirus pandemic, many college and university residences were completed in time for classes, live or virtual. Here are 14 of the best.
