About a year ago, SmithGroup merged with Paulien & Associates, a higher education planning firm based in Denver. The two companies had worked together on various projects for a decade, and Paulien has provided planning services for over 700 campuses.
That merger led to the formation within SmithGroup of its Campus Strategy & Analytics service, whose mission is to help colleges and universities evaluate their physical spaces and available resources, and align that information with the institution’s aspirations.
Higher Ed “wants to be nimble, but its assets are fixed,” observes Paul Leef, LEED AP, AIA, Vice President-Campus Strategy & Analytics Services.
Before SmithGroup discusses space with any of its Higher Ed clients, “we have a conversation about strategy,” says Leef. That discussion can touch on everything from the local environment and occupational demand to where a school’s program might be falling short in areas like new teaching and learning strategies, demographic trends, or policy development.
The team then analyzes factors that can include how campus space is being used versus prospective needs, the functionality and location of buildings, and whether the number, size, or type of classrooms is in sync with the campus’ pedagogy.
Leef says his team gives clients an external view of what’s driving education nationally. The team can provide insight into demographic changes and how they are impacting enrollment and teaching; for example, how first-generation students learn differently and require different services.
This exercise is usually less about the quantity of space, and more about repositioning existing assets. SmithGroup recently completed a study for the state of Oregon of its seven state universities, and found that while they had enough space, “they didn’t have the right combination of assets,” Leef says. SmithGroup recommended addressing deferred maintenance and programming in existing buildings. The firm also did a deep dive into those schools’ job markets and occupational demand to develop a framework for making capital fund decisions, and setting priorities for future assets.
SmithGroup has done a similar study for Florida’s legislature of the state’s 12 universities, and will examine Florida’s 28 colleges next. The Campus & Strategy Analytics team, with eight to 10 people, has worked with between 10 and 15 campuses in other markets, including a Big 12 university’s (which Leef couldn’t name) whose School of Medicine wants to enhance its reputation as a research facility.
Because Paulien’s project list is extensive, it can bring in data from other schools and markets to inform its analysis of a particular client. But, Leef is quick to note, “every institution has a different role.”
Those institutions are not required to use SmithGroup’s design services to tap into its strategy and analytics services. “We’re seen more as a trusted advisor that helps our clients succeed,” he says.
Related Stories
University Buildings | Jul 21, 2015
Maker spaces: Designing places to test, break, and rebuild
Gensler's Kenneth Fisher and Keller Roughton highlight recent maker space projects at MIT and the University of Nebraska that provide just the right mix of equipment, tools, spaces, and disciplines to spark innovation.
Sponsored | Higher Education | Jul 14, 2015
College upgrades and remediates riverfront campus with EPA funding
. Goodwin College needed to expand its facilities to accommodate student increase.
Sponsored | Higher Education | Jul 14, 2015
Charlotte’s Mosaic Village merges jazz and architecture
The 124,000-sf mixed-use project contains 80 apartments, accommodating 300 students with numerous amenities
University Buildings | May 19, 2015
Special Report: How your firm can help struggling colleges and universities meet their building project goals
Building Teams that want to succeed in the higher education market have to help their clients find new funding sources, control costs, and provide the maximum value for every dollar.
University Buildings | May 19, 2015
Renovate or build new: How to resolve the eternal question
With capital budgets strained, renovation may be an increasingly attractive money-saving option for many college and universities.
University Buildings | May 19, 2015
KU Jayhawks take a gander at a P3 development
The P3 concept is getting a tryout at the University of Kansas, where state funding for construction has fallen from 20% of project costs to about 11% over the last 10 years.
Building Team Awards | Apr 10, 2015
14 projects that push AEC teaming to the limits
From Lean construction to tri-party IPD to advanced BIM/VDC coordination, these 14 Building Teams demonstrate the power of collaboration in delivering award-winning buildings. These are the 2015 Building Team Award winners.
Building Team Awards | Apr 10, 2015
New arts venue reinvigorates Virginia Tech's campus
The STV-led Building Team creates a world-class performance and arts venue with learning and entrepreneurial dimensions.
Building Team Awards | Apr 9, 2015
IPD-driven fusion facility serves science and student life in Chicago
In dire need of modern science labs and a student union, North Park University built both—in the same building.
BIM and Information Technology | Apr 9, 2015
How one team solved a tricky daylighting problem with BIM/VDC tools, iterative design
SRG Partnership's Scott Mooney describes how Grasshopper, Diva, Rhino, and 3D printing were utilized to optimize a daylighting scheme at Oregon State University's new academic building.
