The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea.
Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.
Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.
Related Stories
Architects | Mar 14, 2018
Becoming nature: The building design evolution meets the living building revolution
With the environmental movement, sustainability became a marker of innovation in design for the built environment.
Architects | Mar 9, 2018
Designing healthier buildings: Fitwel certification system
The Fitwel certification system is relatively simple and involves registering a building on a custom scorecard.
Architects | Feb 27, 2018
But first, let me take a selfie: Designing sharable moments
The concept of “selfie walls” has been around for years, but with their growing popularity they have begun to evolve and take on a life of their own.
Market Data | Feb 27, 2018
AIA small firm report: Half of employees have ownership stake in their firm
The American Institute of Architects has released its first-ever Small Firm Compensation Report.
Urban Planning | Feb 14, 2018
6 urban design trends to watch in 2018
2017 saw the continuation of the evolution of expectations on the part of consumers, developers, office workers, and cities.
Office Buildings | Feb 13, 2018
Office market vacancy rate at 10-year low
Cautious development and healthy absorption across major markets contributed to the decline in vacancy, according to a new Transwestern report.
Architects | Feb 8, 2018
Three ways cities could evolve 2018
Cities change constantly, but given the numerous disruptive factors spanning technology, policy, climate and more that will impact 2018 – it could prove to be a year of dynamic change for our urban fabric.
Architects | Feb 7, 2018
8 inefficiencies in the architecture + design industry (and possible solutions)
Matthew Rosenberg has identified 8 major inefficiencies in the architecture and design industry, as well as a solution for each of them.
Architects | Feb 5, 2018
Little names new Corporate President and COO
International architecture and design firm Little has appointed Carolyn Rickard-Brideau as its new Corporate President, and Charles Todd as its Chief Operating Officer.
Healthcare Facilities | Feb 1, 2018
Early supplier engagement provides exceptional project outcomes
Efficient supply chains enable companies to be more competitive in the marketplace.