flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| May 26, 2014

New Jersey data centers will manage loads with pods

The two data center facilities totaling almost 430,000 sf for owner Digital Realty Trust will use the company's TK-Flex planning module, allowing for 24 pods.

| May 23, 2014

Big design, small package: AIA Chicago names 2014 Small Project Awards winners

Winning projects include an events center for Mies van der Rohe's landmark Farnsworth House and a new boathouse along the Chicago river.

| May 23, 2014

Top interior design trends: Gensler, HOK, FXFOWLE, Mancini Duffy weigh in

Tech-friendly furniture, “live walls,” sit-stand desks, and circadian lighting are among the emerging trends identified by leading interior designers. 

| May 22, 2014

How to measure what matters

Measuring what matters is essential for professional services firms, says author and consultant Tim Williams, particularly as firms continue to experiment with the concept of outcome-based compensation agreements.  

| May 22, 2014

BIM-driven prototype turns data centers into a kit of parts

Data center design specialist SPARCH creates a modular scheme for solutions provider Digital Realty.

| May 22, 2014

Facebook, Telus push the limits of energy efficiency with new data centers

Building Teams are employing a range of creative solutions—from evaporative cooling to novel hot/cold-aisle configurations to heat recovery schemes—in an effort to slash energy and water demand.

| May 22, 2014

7 ways it pays to use BIM for data centers

Here’s where AEC firms and owners are getting the most bang for the buck when using BIM/VDC to coordinate data center projects.

| May 22, 2014

Big Data meets data centers – What the coming DCIM boom means to owners and Building Teams

The demand for sophisticated facility monitoring solutions has spurred a new market segment—data center infrastructure management (DCIM)—that is likely to impact the way data center projects are planned, designed, built, and operated. 

| May 22, 2014

No time for a trip to Dubai? Team BlackSheep's drone flyover gives a bird's eye view [video]

Team BlackSheep—devotees of filmmaking with drones—has posted a fun video that takes viewers high over the city for spectacular vistas of a modern architectural showcase.

| May 22, 2014

NYC's High Line connects string of high-profile condo projects

The High Line, New York City's elevated park created from a conversion of rail lines, is the organizing principle for a series of luxury condo buildings designed by big names in architecture.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021