A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
Architects | Jan 8, 2018
Catherine Selby joins Dattner Architects’ partners group
Selby joins Principals Paul Bauer AIA; Richard Dattner FAIA; Jeff Dugan AIA; Beth Greenberg AIA; Daniel Heuberger AIA, LEED AP; Kirsten Sibilia Assoc. AIA; William Stein FAIA; and John Woelfling AIA, LEED AP in leading the 115-person firm.
Big Data | Jan 5, 2018
In the age of data-driven design, has POE’s time finally come?
At a time when research- and data-based methods are playing a larger role in architecture, there remains a surprisingly scant amount of post-occupancy research. But that’s starting to change.
Multifamily Housing | Jan 4, 2018
Shigeru Ban’s mass timber tower in Vancouver gets city approval
The 232-foot-tall Terrace House luxury condo development will be the tallest hybrid wood structure in North America.
Architects | Jan 4, 2018
Integrated design for children and housing
Homelessness is an issue affecting millions around the globe.
Sponsored | | Jan 3, 2018
4 networking strategies to grow your business
Follow these networking strategies to grow your architectural business with the work that you want.
BD+C University Course | Jan 2, 2018
The art and science of rendering: Visualization that sells architecture [AIA course]
3D artist Ramy Hanna offers guidelines and tricks-of-the-trade to ensure that project artwork is a stunning depiction of the unbuilt space.
Green | Dec 22, 2017
Green builders can use ‘big data’ to make design decisions
More and more, green project teams are relying on publicly available “external datasets” to prioritize sustainable design decisions, says sustainability consultant Adele Houghton.
Reconstruction & Renovation | Dec 21, 2017
Interactive map includes detailed information on historic New York City buildings
The New York City Landmarks Preservation Commission launched a new, enhanced version of its interactive map, Discover NYC Landmarks.
High-rise Construction | Dec 20, 2017
Another record year for high-rise construction
More than 140 skyscrapers were completed across the globe this year, including 15 supertall towers.
Game Changers | Dec 20, 2017
Urban farms can help plant seeds for cities’ growth around them
Urban farms have been impacting cities’ agribusiness—and, on some cases, their redevelopment—for decades.
