A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
Healthcare Facilities | Oct 25, 2017
Creating child-friendly healthcare spaces: Five goals for success
Children often accompany parents or grandparents in medical settings; what can we do to address their unique needs?
Giants 400 | Oct 24, 2017
Top 160 reconstruction architecture firms
Gensler, Jacobs, and Stantec top BD+C’s ranking of the nation’s largest reconstruction sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Oct 20, 2017
Top 40 sports architecture firms
Populous, HOK, and HKS top BD+C’s ranking of the nation’s largest sports sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Oct 19, 2017
Race for talent drives office designs
Is the shift toward attracting younger workers too much or not enough?
Sponsored | Designers | Oct 18, 2017
Universal design principles: Part 2
The CDC targets the bathroom as the most dangerous room in the house. Architects can use principles of Universal Design (UD) to reduce these hazards.
Giants 400 | Oct 17, 2017
Top 110 office architecture firms
Gensler, Jacobs, and HOK top BD+C’s ranking of the nation’s largest office sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Oct 16, 2017
Data center market forecast: Clearly cloudy
Look for mission-critical construction to double in the next few years.
Resiliency | Oct 13, 2017
Resiliency takes center stage in new projects around the country
Projects like these, where resilience is central to their design and construction, are becoming more commonplace.
Architects | Oct 11, 2017
Architects to policymakers: Buildings are infrastructure, too
Left out of this ongoing national debate over infrastructure are the nation’s other public buildings: the libraries, community centers, courthouses, community college buildings, affordable housing developments, and justice facilities.
Giants 400 | Oct 11, 2017
Top 25 data center architecture firms
Jacobs, Corgan, and Gensler top BD+C’s ranking of the nation’s largest data center sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
