A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
| Aug 22, 2014
Before & After: Hospital upgrade shows shifting needs in healthcare construction
Community Hospice of Northeast Florida took an outdated 10-bed inpatient hospice unit and created a space that would meet the needs of patients receiving end of life care by creating a place that felt like home.
| Aug 22, 2014
Spireworks app lets users control a piece of the New York skyline
Mark Domino, the son-in-law of developer Douglas Durst, has developed an app, called Spireworks, that allows anyone with a smartphone to change the color of a building's lights.
| Aug 21, 2014
Ranked: Top science and technology sector AEC firms [2014 Giants 300 Report]
HDR, Affiliated Engineers, and Skanska top BD+C's rankings of the nation's largest S+T sector design and construction firms.
| Aug 21, 2014
Ranked: Top convention center AEC firms [2014 Giants 300 Report]
Gensler, AECOM, and Hunt Construction top BD+C's rankings of the nation's largest convention center design and construction firms.
| Aug 21, 2014
Apartment construction hits 25-year high
The boost to apartment construction suggests that job gains are encouraging the creation of households.
| Aug 21, 2014
Strategies for providing great customer service
Customers are inherently inefficient and inconvenient to do business with, writes Customer Service Consultant Micah Solomon, in a recent Forbes post. That’s why he believes great customer service depends on understanding this. SPONSORED CONTENT
Sponsored | | Aug 21, 2014
Defining the measure of success when implementing new technologies
Sasha Reed and Chad Dorgan, McCarthy Building Cos.’s Vice President of Quality and Sustainability, discuss the keys to managing innovation within a large construction firm. SPONSORED CONTENT
| Aug 21, 2014
RTKL's parent company Arcadis acquires Callison
The acquisition of Callison, known predominantly for its leadership in retail and mixed-use design, builds on Arcadis’ strong global design and architecture position, currently provided by RTKL.
| Aug 21, 2014
Must See: Detroit's Beaux-Arts parking garage
An opulent Renaissance Revival building in downtown Detroit is being used as a parking garage.
| Aug 20, 2014
WELL Building: The next step in green sports construction
The WELL Building Standard, a new protocol that focuses on human wellness within the built environment, is a particularly good fit for sports facilities, write Skanska's Tom Tingle and Beth Heider.
