A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
| Aug 13, 2014
UIA commits to phasing out CO2 emissions in built environment
The International Union of Architects, representing approximately 2.3 million architects worldwide, has unanimously adopted the 2050 Imperative committing to environmental and social sustainability.
| Aug 13, 2014
ADD Inc. to merge with Stantec
The deal, which helps Stantec strengthen its capabilities in the buildings business on the East Coast, is expected to close in September.
| Aug 13, 2014
Campus UX: Why universities should be creating 'branded environments' on campus
When most colleges and universities consider their brands, they rarely venture beyond the design and implementation of a logo, writes Gensler Design Director Brian Brindisi.
| Aug 12, 2014
Vietnam's 'dragonfly in the sky' will be covered in trees, vegetation
Designed by Vietnamese design firm Vo Trong Nghia Architects, the building will be made up of stacked concrete blocks placed slightly askew to create a soft, organic form that the architects say is reminiscent of a dragonfly in the sky.
| Aug 12, 2014
First look: Calatrava's futuristic Main Building opens at Florida Polytechnic University
The $60 million structure is wrapped in a bright-white, aluminum pergola for dramatic effect and solar shading.
| Aug 12, 2014
Shading prototype could allow new levels of environmental control for skyscraper occupants
Developed by architects at NBBJ, Sunbreak uses a unique three-hinged shade that morphs from an opaque shutter to an abstract set of vertical blinds to an awning, depending on what is needed.
| Aug 12, 2014
Design firms invited to submit qualifications for St. Petersburg, Fla., waterfront project
The city of St. Petersburg, Fla., invites firms to submit their ideas for a new and improved pier for Florida's fifth largest city.
| Aug 11, 2014
Air Terminal Sector Giants: Morphing TSA procedures shape terminal design [2014 Giants 300 Report]
The recent evolution of airport terminals has been prompted largely by different patterns of passenger behavior in a post-9/11 world, according to BD+C's 2014 Giants 300 Report.
| Aug 11, 2014
The Endless City: Skyscraper concept connects all floors with dual ramps
Rather than superimposing one floor on top of another, London-based SURE Architecture proposes two endless ramps, rising gradually with a low gradient from the ground floor to the sky.
| Aug 11, 2014
Will Alsop's funky 'high-rise on stilts' will be built over an apartment building in London
South London's riverfront will soon be graced by one of Will Alsop's eccentric designs: a curved apartment tower on purple stilts.
