Taco Bell Defy, an innovative new Taco Bell restaurant design that will “defy norms and define the future,” is set to break ground in Brooklyn Park, Minn., later this year.
The 3,000-sf, two-story restaurant concept features a first-of-its-kind Vertical Works-licensed design with a footprint that will be smaller than or equal to existing store footprints but have the ability to serve more customers. The project will reimagine the traditional drive-thru experience to create a new, contactless pickup experience that will be the fastest way ever to get Taco Bell.
The new drive-thru experience will feature four lanes, three of which are dedicated to mobile or delivery order pickups for customers who order through the Taco Bell app and third-party delivery services. The three lanes will supplement one traditional lane to ease the flow of traffic and ensure the speedy experience.
SEE ALSO: Chick-fil-A introduces modular building program for rebuilding and remodeling existing restaurants
Digital check-in screens will allow mobile order customers to scan in their order via a unique QR code. Customers can then pull forward to receive their food courtesy of a proprietary lift system that integrates two-way audio and video technology so customers can interact directly with the team members above in real time. This elevated kitchen design will optimize and streamline operations for the benefit of both team members and customers.
In addition to Vertical Works, Taco Bell Defy is also made possible by Border Foods, one of the largest privately held Taco Bell franchisees in America. Taco Bell Defy is slated to open to the public by summer 2022.
Related Stories
| Jun 30, 2014
4 design concepts that remake the urban farmer's market
The American Institute of Architects held a competition to solve the farmer's markets' biggest design dilemma: lightweight, bland canopies that although convenient, does not protect much from the elements.
| Jun 20, 2014
Sterling Bay pulled on board for Chicago Old Main Post Office project
Sterling Bay Cos. and Bill Davies' International Property Developers North America partner up for a $500 million restoration of Chicago's Old Main Post Office
| Jun 19, 2014
First look: JDS Architects' roller-coaster-like design for Istanbul waterfront development
The development's wavy and groovy design promises unobstructed views of the Marmara Sea for every unit.
| Jun 18, 2014
Study shows walkable urbanism has positive economic impact
Walkable communities have a higher GDP, greater wealth, and higher percentages of college grads, according to a new study by George Washington University.
| Jun 18, 2014
Arup uses 3D printing to fabricate one-of-a-kind structural steel components
The firm's research shows that 3D printing has the potential to reduce costs, cut waste, and slash the carbon footprint of the construction sector.
| Jun 16, 2014
6 U.S. cities at the forefront of innovation districts
A new Brookings Institution study records the emergence of “competitive places that are also cool spaces.”
| Jun 13, 2014
First look: BIG's spiraling museum for watchmaker Audemars Piguet
The glass-and-steel pavilion's spiral structure acts as a storytelling device for the company's history.
| Jun 12, 2014
Austrian university develops 'inflatable' concrete dome method
Constructing a concrete dome is a costly process, but this may change soon. A team from the Vienna University of Technology has developed a method that allows concrete domes to form with the use of air and steel cables instead of expensive, timber supporting structures.
| Jun 11, 2014
Bill signing signals approval to revitalize New Orleans’ convention center corridor
A plan to revitalize New Orleans' Convention Center moves forward after Louisiana governor signs bill.
| Jun 9, 2014
Green Building Initiative launches Green Globes for Sustainable Interiors program
The new program focuses exclusively on the sustainable design and construction of interior spaces in nonresidential buildings and can be pursued by both building owners and individual lessees of commercial spaces.
