The new American Girl Place New York recently opened at 75 Rockefeller Plaza and offers guests several innovative experiences across its 37,000 sf.
Designed by FRCH Design Worldwide, the new store features an American Girl Salon, American Girl Café, a Content Hub, and a Create Your Own Design Studio. The American Girl Salon allows children and their dolls to get matching hairstyles, mini-manicures, and pierced ears. Customizable birthday parties can be held in the café while the Content Hub showcases the brand’s award-winning books and movies.
The design of the new space has a special focus on evolving the American Girl characters’ storyline. The journey through the space has been carefully scripted to engage children with the brand and their dolls, beginning with an expansive storefront at 51st overlooking Rockefeller Center.
“We looked at evolving the storyline within a true destination experience to embrace all aspects of American Girl in a relevant and engaging way for today’s girls,” says Robyn Novak, Vice President and Creative Managing Director, FRCH, in a release.
Related Stories
Retail Centers | Jul 10, 2017
The retail renaissance part II: The role of planning and development in the future of shopping
The retail sector is charting unfamiliar territory as web sales and evolving tastes force a paradigm shift.
Retail Centers | Jun 21, 2017
Creating communities from defunct malls
It’s time to plan for the suburban retail reset—and it starts by rethinking the traditional mall.
Mixed-Use | May 17, 2017
The Lincoln Common development has begun construction in Chicago’s Lincoln Park
The mixed-use project will provide new apartments, condos, a senior living facility, and retail space.
Airports | May 15, 2017
Five trends for airport retail
CallisonRTKL Vice President Kevin Horn pinpoints how travel retail is changing dramatically.
Retail Centers | May 3, 2017
18 Carbon fiber wings grace Foster + Partners-designed Apple Dubai Mall terrace
The store’s large terrace provides views of the Burj Khalifa and the Dubai Fountain.
Retail Centers | May 2, 2017
43,000-sf Chicago Starbucks will be world’s largest
The new branch will be located along Chicago’s Magnificent Mile in a building currently occupied by a Crate & Barrel store.
Healthcare Facilities | Apr 28, 2017
Can healthcare be retail?
Healthcare systems have much to learn from retail. While they have been laser-focused on delivering exceptional patient care on their primary campuses, they face an onslaught of new challenges as they embrace a retail strategy to expand outpatient services and their ambulatory network.
Retail Centers | Apr 27, 2017
Changing an automotive retail paradigm
Significant changes are underway as automotive manufacturers and retailers try to anticipate consumer demands in changes in their business models.
Mixed-Use | Apr 24, 2017
Take a look at Brooklyn’s Domino Sugar Refinery redevelopment
The master plan features market-rate and affordable housing, mixed-use space, and a waterfront park with a 5-block long “Artifact Walk.”
Market Data | Apr 13, 2017
2016’s top 10 states for commercial development
Three new states creep into the top 10 while first and second place remain unchanged.
