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The people, process and tech of design and construction. 

StrXur by Bluebeam tells the stories of the remarkable people, relevant processes and evolving technologies driving innovation in the design and construction industry.  Writers and industry thought leaders including Sasha Reed, Mike Landers, and Ross Ufberg will share stories about the forces and people driving change in our industry. Strxur is the editorial arm of Bluebeam.com, the company that develops innovative technology solutions that set the standard for collaboration and workflow efficiency for AEC professionals worldwide.

Sasha Reed | Mar 21, 2013

It’s all about the customer, or is it? What I learned at Launch Tech Conference and SXSW

Over the last week and a half I’ve been on the road attending two technology conferences: Launch…
Sasha Reed | Mar 7, 2013

Are you a communication facilitator or manager? Can you be both?

A commenter posed an interesting question to a recent post of mine: “Would you rather work with a…
Sasha Reed | Feb 27, 2013

Lawsuit teaches valuable lesson on BIM and communication

While browsing through some magazines on a recent flight, I read a cautionary tale about one of the…
Sasha Reed | Feb 24, 2013

The power of a pilot group: Before you deploy that shiny new technology, put your office geek to work

Last week we discussed the importance of taking a step back to fully understand your processes…
Sasha Reed | Feb 15, 2013

What I learned at MCA Chicago last week: managing construction projects is tougher than rocket science

Last week my colleague and I attended the Mechanical Contractor Association’s Tech Day Conference…
Sasha Reed | Feb 6, 2013

The paperless office debate: A gladiator challenge awaits you

One of the email responses I received to my first blog post was from an engineer who offered his…
Sasha Reed | Jan 29, 2013

Calibration is your friend

With introductions out of the way and to kick off our first official blog post, I thought I’d start…
Sasha Reed | Jan 17, 2013

Let me introduce myself...and you are?

As Director of Strategic Alliances for Bluebeam Software, I have the pleasure of speaking with many…
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