A new 24,000-sf prototype of The Container Store has been dubbed by the company as the brand’s Next Generation Store. The prototype includes a refreshed customer experience with an infusion of technology.
This technological infusion takes the shape of 18 digital touchscreens, an optimized product navigation system, and the new Custom Closets Studio. The Custom Closets Studio includes closet vignettes that allow customers to visualize a variety of offerings at different price points. Another new component is The Organization Studio, a digital experience that allows customers to share their personal organization challenges by uploading photos or videos online and then set-up in-store appointments with one of the brand’s experts.
See Also: Miami International Airport is home to the first Johnnie Walker store in the U.S.
The next-gen design was unveiled earlier this year and will serve as a test-and-learn environment to determine elements for eventual rollout to new and existing locations.
Related Stories
Giants 400 | Sep 12, 2023
Top 75 Retail Sector Engineering and Engineering Architecture (EA) Firms for 2023
Kimley-Horn, Henderson Engineers, Jacobs, and EXP head BD+C's ranking of the nation's largest retail building engineering and engineering/architecture (EA) firms for 2023, as reported in the 2023 Giants 400 Report. Note: This ranking factors revenue for all retail buildings work, including big box stores, cineplexes, entertainment centers, malls, restaurants, strip centers, and theme parks.
Giants 400 | Sep 12, 2023
Top 80 Retail Sector Contractors and Construction Management Firms for 2023
Whiting-Turner, ARCO Construction, Swinerton, and PCL top BD+C's ranking of the nation's largest retail building contractors and construction management (CM) firms for 2023, as reported in the 2023 Giants 400 Report. Note: This ranking factors revenue for all retail buildings work, including big box stores, cineplexes, entertainment centers, malls, restaurants, strip centers, and theme parks.
Giants 400 | Sep 11, 2023
Top 140 Retail Sector Architecture and Architecture Engineering (AE) Firms for 2023
Gensler, Arcadis, Core States Group, WD Partners, and NORR top BD+C's ranking of the nation's largest retail sector architecture and architecture engineering (AE) firms for 2023, as reported in the 2023 Giants 400 Report. Note: This ranking factors revenue for all retail buildings work, including big box stores, cineplexes, entertainment centers, malls, restaurants, strip centers, and theme parks.
Adaptive Reuse | Aug 31, 2023
Small town takes over big box
GBBN associate Claire Shafer, AIA, breaks down the firm's recreational adaptive reuse project for a small Indiana town.
Giants 400 | Aug 22, 2023
Top 115 Architecture Engineering Firms for 2023
Stantec, HDR, Page, HOK, and Arcadis North America top the rankings of the nation's largest architecture engineering (AE) firms for nonresidential building and multifamily housing work, as reported in Building Design+Construction's 2023 Giants 400 Report.
Giants 400 | Aug 22, 2023
2023 Giants 400 Report: Ranking the nation's largest architecture, engineering, and construction firms
A record 552 AEC firms submitted data for BD+C's 2023 Giants 400 Report. The final report includes 137 rankings across 25 building sectors and specialty categories.
Giants 400 | Aug 22, 2023
Top 175 Architecture Firms for 2023
Gensler, HKS, Perkins&Will, Corgan, and Perkins Eastman top the rankings of the nation's largest architecture firms for nonresidential building and multifamily housing work, as reported in Building Design+Construction's 2023 Giants 400 Report.
Shopping Centers | Aug 22, 2023
The mall of the future
There are three critical aspects of mall design that, through evolution, have proven to be instrumental in the staying power of a retail destination: parking, planning, and customer experience. This are crucial to the mall of the future.
Adaptive Reuse | Aug 17, 2023
How to design for adaptive reuse: Don’t reinvent the wheel
Gresham Smith demonstrates the opportunities of adaptive reuse, specifically reusing empty big-box retail and malls, many of which sit unused or underutilized across the country.
Sponsored | | Aug 15, 2023
The Data Benefits of Retail Keyless Entry
SALTO’s wireless access control system provides valuable data analytics for retail establishments
