Springing from the site of the former City Hall building in Billund, Denmark, a new LEGO experience hub looks like it was built out of giant, colorful LEGO blocks. Bjarke Ingels Group and COWI designed the 12,000-sm LEGO House.
The 23-meter-tall building is conceived as an urban space and as an experience center. Twenty-one overlapping blocks are placed like individual buildings and frame a 2,000-sm “LEGO Square” that is illuminated through the cracks and gaps between the volumes. The plaza has no visible columns and is publicly accessible, allowing visitors and citizens of Billund to take a shortcut through the building.
Photo: Iwan Baan
The LEGO Square contains a café, restaurant, LEGO store, and conference facilities. Above the square is a cluster of galleries that overlap to create a continuous sequence of exhibitions. Each gallery is color-coded in LEGO’s primary colors to act as a simple wayfinding strategy.
Colors are also used on the first- and second-floor play zones. The play zones are arranged by color and programmed with activities that represent certain aspects of a child’s learning: red is creative, blue is cognitive, green is social, and yellow is emotional.
Photo: Iwan Baan
A “Masterpiece Gallery” sits atop the structure and contains a collection of LEGO fans’ creations that pay tribute to the LEGO community. The Masterpiece Gallery is made to resemble the 2X4 LEGO brick and uses eight circular skylights that resemble the brick’s studs. Visitors can venture to the top of the Masterpiece Gallery to get a 360-degree panoramic view of the surrounding city. Some of the rooftops can be accessed via pixilated public staircases that double as informal auditoria for people watching or seating for performances.
Photo: Iwan Baan
On the lower level is the “History Collection.” Here, visitors can experience an archival immersion into the LEGO company and the brand’s story. The Vault, meanwhile, is located underneath LEGO Square and presents visitors with the first edition of almost every LEGO set ever manufactured.
LEGO House is now open and is expected to attract more than 250,000 visitors annually. To celebrate the opening of LEGO House, LEGO released a 774-piece, 197-step kit that replicates the structure. It is part of the LEGO Architecture line and is sold exclusively at LEGO House.
Photo: Iwan Baan
Photo: Iwan Baan
Photo: Iwan Baan
Photo: Iwan Baan
Related Stories
Libraries | Aug 27, 2015
Barack Obama Foundation begins search for presidential library architect
Both national and foreign firms will compete for chance to design the Chicago-based Presidential Center.
High-rise Construction | Aug 7, 2015
Tribute tower to cricket world champs will be Sri Lanka’s tallest
The 1996 Iconic Tower will be a tribute to the country’s cricket team, which won the World Cup in 1996.
Contractors | Jul 29, 2015
Consensus Construction Forecast: Double-digit growth expected for commercial sector in 2015, 2016
Despite the adverse weather conditions that curtailed design and construction activity in the first quarter of the year, the overall construction market has performed extremely well to date, according to AIA's latest Consensus Construction Forecast.
Museums | Jul 28, 2015
MUST SEE: Zaha Hadid's latest museum project is built into a mountain
The museum, dedicated to legendary mountaineer Reinhold Messner, is embedded within Mount Kronplatz in northern Italy.
Museums | Jul 9, 2015
David Adjaye unveils brownstone-inspired design for The Studio Museum in Harlem
In designing the five-story, 71,000-sf building, Adjaye took cues from the brownstones, churches, and bustling sidewalks of Harlem.
Museums | Jul 1, 2015
Diller Scofidio + Renfro merges old and new for UC Berkeley Art Museum design
The building, located directly across from the UC Berkeley campus, integrates the existing 48,000-sf Art Deco-style building with a new 35,000-sf structure.
Museums | Jun 28, 2015
Manhattan's New Museum debuts first museum-led incubator space
Part studio, part shared workplace, part lab, and part professional development program, NEW INC connects design with technology, the arts with the market, students with seasoned practitioners, and the museum with the world.
Museums | Jun 23, 2015
Moreau Kusunoki's 'art in the city' scheme wins Guggenheim Helsinki design competition
The firm’s design concept makes use of the museum’s site, turning it into a bustling, well-connected waterfront hub.
Museums | Jun 17, 2015
Final two designs selected for China's 'Three Museums, One Square' development
Overlooking the Pearl River in the southern Chinese city of Guangzhou, the cluster of museums will be designed by Nieto Sobejano Arquitectos, gmp Architekten, and Thomas Herzog Architekten.
Museums | Jun 3, 2015
Qatar launches design competition for waterfront art museum
The new gallery will repurpose a soon-to-be-vacant flour mill.
