Springing from the site of the former City Hall building in Billund, Denmark, a new LEGO experience hub looks like it was built out of giant, colorful LEGO blocks. Bjarke Ingels Group and COWI designed the 12,000-sm LEGO House.
The 23-meter-tall building is conceived as an urban space and as an experience center. Twenty-one overlapping blocks are placed like individual buildings and frame a 2,000-sm “LEGO Square” that is illuminated through the cracks and gaps between the volumes. The plaza has no visible columns and is publicly accessible, allowing visitors and citizens of Billund to take a shortcut through the building.
Photo: Iwan Baan
The LEGO Square contains a café, restaurant, LEGO store, and conference facilities. Above the square is a cluster of galleries that overlap to create a continuous sequence of exhibitions. Each gallery is color-coded in LEGO’s primary colors to act as a simple wayfinding strategy.
Colors are also used on the first- and second-floor play zones. The play zones are arranged by color and programmed with activities that represent certain aspects of a child’s learning: red is creative, blue is cognitive, green is social, and yellow is emotional.
Photo: Iwan Baan
A “Masterpiece Gallery” sits atop the structure and contains a collection of LEGO fans’ creations that pay tribute to the LEGO community. The Masterpiece Gallery is made to resemble the 2X4 LEGO brick and uses eight circular skylights that resemble the brick’s studs. Visitors can venture to the top of the Masterpiece Gallery to get a 360-degree panoramic view of the surrounding city. Some of the rooftops can be accessed via pixilated public staircases that double as informal auditoria for people watching or seating for performances.
Photo: Iwan Baan
On the lower level is the “History Collection.” Here, visitors can experience an archival immersion into the LEGO company and the brand’s story. The Vault, meanwhile, is located underneath LEGO Square and presents visitors with the first edition of almost every LEGO set ever manufactured.
LEGO House is now open and is expected to attract more than 250,000 visitors annually. To celebrate the opening of LEGO House, LEGO released a 774-piece, 197-step kit that replicates the structure. It is part of the LEGO Architecture line and is sold exclusively at LEGO House.
Photo: Iwan Baan
Photo: Iwan Baan
Photo: Iwan Baan
Photo: Iwan Baan
Related Stories
Museums | May 28, 2015
SANAA wins bid to design new building for Art Gallery of New South Wales
The museum's developers hope the new gallery will enrich Sydney’s eastern cultural precinct.
Museums | May 18, 2015
Diller Scofidio + Renfro unveils preliminary design for U.S. Olympic Museum
According to the firm’s founding partner, Elizabeth Diller, the design was inspired by the movement of athletes, as it “spirals up and outwards from a central atrium.”
Museums | May 13, 2015
The museum of tomorrow: 8 things to know about cultural institutions in today’s society
Entertainment-based experiences, personal journeys, and community engagement are among the key themes that cultural institutions must embrace to stay relevant, write Gensler's Diana Lee and Richard Jacob.
Museums | Apr 27, 2015
Finalists’ designs for Guggenheim Helsinki competition released
A custom-developed App engages an international public in the selection process.
Museums | Apr 23, 2015
Moshe Safdie unveils pentagonal scheme for National Medal of Honor Museum
The new museum near Charleston, S.C., will archive the history of the nation's highest military honorees.
Museums | Apr 22, 2015
Check out Ralph Johnson's stunning nature-inspired Shanghai museum
The newly opened Shanghai Natural History Museum, designed by Perkins+Will’s Global Design Director Ralph Johnson, mimics the shape of a nautilus shell, and features natural elements throughout.
Museums | Apr 16, 2015
SANAA and Snøhetta tie at first place for Budapest museum bid
The two firms submitted designs for the New National Gallery and Ludwig Museum, one of five planned museums to be constructed in a park just outside the urban center of Hungary’s capital.
Sponsored | Fire-Rated Products | Apr 14, 2015
Fire resistive curtain wall brings maximum light, views and safety to Aspen Art Museum
The curtain wall used for the Shigeru Ban-designed museum provides maximum daylight while protecting the art from fire
Museums | Apr 10, 2015
Henning Larsen Architects designs timber museum extension in Sweden
The new extension will complement Österund’s wooded surroundings
Building Team Awards | Apr 10, 2015
14 projects that push AEC teaming to the limits
From Lean construction to tri-party IPD to advanced BIM/VDC coordination, these 14 Building Teams demonstrate the power of collaboration in delivering award-winning buildings. These are the 2015 Building Team Award winners.
