Springing from the site of the former City Hall building in Billund, Denmark, a new LEGO experience hub looks like it was built out of giant, colorful LEGO blocks. Bjarke Ingels Group and COWI designed the 12,000-sm LEGO House.
The 23-meter-tall building is conceived as an urban space and as an experience center. Twenty-one overlapping blocks are placed like individual buildings and frame a 2,000-sm “LEGO Square” that is illuminated through the cracks and gaps between the volumes. The plaza has no visible columns and is publicly accessible, allowing visitors and citizens of Billund to take a shortcut through the building.
Photo: Iwan Baan
The LEGO Square contains a café, restaurant, LEGO store, and conference facilities. Above the square is a cluster of galleries that overlap to create a continuous sequence of exhibitions. Each gallery is color-coded in LEGO’s primary colors to act as a simple wayfinding strategy.
Colors are also used on the first- and second-floor play zones. The play zones are arranged by color and programmed with activities that represent certain aspects of a child’s learning: red is creative, blue is cognitive, green is social, and yellow is emotional.
Photo: Iwan Baan
A “Masterpiece Gallery” sits atop the structure and contains a collection of LEGO fans’ creations that pay tribute to the LEGO community. The Masterpiece Gallery is made to resemble the 2X4 LEGO brick and uses eight circular skylights that resemble the brick’s studs. Visitors can venture to the top of the Masterpiece Gallery to get a 360-degree panoramic view of the surrounding city. Some of the rooftops can be accessed via pixilated public staircases that double as informal auditoria for people watching or seating for performances.
Photo: Iwan Baan
On the lower level is the “History Collection.” Here, visitors can experience an archival immersion into the LEGO company and the brand’s story. The Vault, meanwhile, is located underneath LEGO Square and presents visitors with the first edition of almost every LEGO set ever manufactured.
LEGO House is now open and is expected to attract more than 250,000 visitors annually. To celebrate the opening of LEGO House, LEGO released a 774-piece, 197-step kit that replicates the structure. It is part of the LEGO Architecture line and is sold exclusively at LEGO House.
Photo: Iwan Baan
Photo: Iwan Baan
Photo: Iwan Baan
Photo: Iwan Baan
Related Stories
| Nov 14, 2014
Bjarke Ingels unveils master plan for Smithsonian's south mall campus
The centerpiece of the proposed plan is the revitalization of the iconic Smithsonian castle.
| Nov 12, 2014
Chesapeake Bay Foundation completes uber-green Brock Environmental Center, targets Living Building certification
More than a decade after opening its groundbreaking Philip Merrill Environmental Center, the group is back at it with a structure designed to be net-zero water, net-zero energy, and net-zero waste.
| Nov 7, 2014
NORD Architects releases renderings for Marine Education Center in Sweden
The education center will be set in a landscape that includes small ponds and plantings intended to mimic an assortment of marine ecologies and create “an engaging learning landscape” for visitors to experience nature hands-on.
| Nov 5, 2014
The architects behind George Lucas' planned Chicago museum unveil 'futuristic pyramid'
Preliminary designs for the $300 million George Lucas Museum of Narrative Art have been unveiled, and it looks like a futuristic, curvy pyramid.
| Nov 3, 2014
IIT names winners of inaugural Mies Crown Hall Americas Prize
Herzog & de Meuron's iconic 1111 Lincoln Road parking garage in Miami Beach, Fla., is one of two winners of the $50,000 architectural prize.
| Oct 29, 2014
Diller Scofidio + Renfro selected to design Olympic Museum in Colorado Springs
The museum is slated for an early 2018 completion, and will include a hall of fame, theater, retail space, and a 20,000-sf hall that will showcase the history of the Olympics and Paralympics.
| Oct 23, 2014
Prehistory museum's slanted roof mimics archaeological excavation [slideshow]
Mimicking the unearthing of archaeological sites, Henning Larsen Architects' recently opened Moesgaard Museum in Denmark has a planted roof that slopes upward out of the landscape.
| Oct 16, 2014
Perkins+Will white paper examines alternatives to flame retardant building materials
The white paper includes a list of 193 flame retardants, including 29 discovered in building and household products, 50 found in the indoor environment, and 33 in human blood, milk, and tissues.
| Oct 15, 2014
Harvard launches ‘design-centric’ center for green buildings and cities
The impetus behind Harvard's Center for Green Buildings and Cities is what the design school’s dean, Mohsen Mostafavi, describes as a “rapidly urbanizing global economy,” in which cities are building new structures “on a massive scale.”
| Oct 12, 2014
AIA 2030 commitment: Five years on, are we any closer to net-zero?
This year marks the fifth anniversary of the American Institute of Architects’ effort to have architecture firms voluntarily pledge net-zero energy design for all their buildings by 2030.
