IBM Watson is heralding in the next technology revolution from its new 150,000-sf headquarters in Manhattan’s Silicon Alley, designed by interior architect The Switzer Group.
Transforming floors four through seven of Fumihiko Maki’s glass-and-steel structure at 51 Astor Place, Switzer Group created an incubator for new applications of IBM’s breakthrough cognitive computing technology, and a design studio for next-generation programs, software, and apps.
The dedicated IBM Watson headquarters was conceived as a showcase for Watson’s capabilities, and as an inspirational workspace for Millennials and idea generators of all ages. Functionally and stylistically, the facility represents a departure for Switzer Group’s work with IBM, which dates back 40 years to the design firm’s opening in 1975—the same year IBM launched its first portable computer, weighing in at 50 lbs.
To represent Watson’s capabilities, the Building Team designed a total sensory experience on the office’s fifth floor. Architectural fins that change color with the voice of Watson surround the circumference of an immersion room, where clients can interact directly with the technology.
“Our primary goal at 51 Astor Place was to create a spirit of excitement, openness, and collaboration in order to move IBM’s business forward and help introduce Watson to developers and industry,” says Lou Switzer, CEO of the Switzer Group. “The new building’s core and shell, with floor to ceiling windows, high slab to slab height, column-less upper floors, and 360 degree light, served this objective well.”
The Switzer Group set the tone with a clean, timeless look for the interiors, combining terrazzo and textured metallic Laminam materials in the elevator banks, and lots of glass, acoustical wood with walnut veneers, European-inspired furnishings and LED lighting throughout. The fourth floor design studio is a totally flexible, open floor plan, divisible by hanging panels that double as marker boards.
Desks with all white surfaces are moveable and can be raised and lowered for standing or sitting. To counterpoint the wide open spaces, seating areas and niches for small group gatherings, and glass enclosed “phone booths” for increased privacy, are strategically situated.
“The design approach was to create a blank canvas from which IBM could operate in an ever-changing environment, one that is fluid and expansive rather than static and fixed,” says Switzer Group Creative Director Luc Massaux.
Image: The Switzer Group
The Watson experience
As demonstrated in its 2011 winning debut against top players on the game show Jeopardy, IBM’s Watson processes information more like a human than a traditional computer. The system understands natural language, develops evidence-based hypotheses, and “gets smarter” as it receives and integrates feedback.
To represent Watson’s capabilities, IBM and The Switzer Group, along with Cosentini MEP engineers and AV Services, designed a total sensory experience on the office’s fifth floor. Architectural fins that change color with the voice of Watson surround the circumference of an immersion room, where clients can interact directly with the technology. A 40 ft video wall equipped with Oblong Industries’ futuristic Mezzanine system allows visitors to move data from one screen to another with a wave of their hand.
“The real challenge was finding the best way to integrate the audiovisual and technology with the aesthetic," says Switzer Group Executive Principal Beth Holechek. "Everything had to be planned to extreme tolerances. Sensors had strict placement requirements, with a precise amount of a light, air and space needed for the system to function properly.”
Completed on an ultra-fast track in October of 2014, IBM plans to roll out Switzer’s interior design approach for IBM Watson worldwide, with work currently underway for facilities in Texas and North Carolina.
Image: The Switzer Group
Related Stories
Projects | Mar 10, 2022
Optometrist office takes new approach to ‘doc-in-a-box’ design
In recent decades, franchises have taken over the optometry services and optical sales market. This trend has spawned a commodity-type approach to design of office and retail sales space.
Mass Timber | Mar 8, 2022
Heavy timber office and boutique residential building breaks ground in Austin
T3 Eastside, a heavy timber office and boutique residential building, recently broke ground in Austin, Texas.
Performing Arts Centers | Mar 8, 2022
Cincinnati Ballet’s new center embodies the idea that dance is for everyone
Cincinnati Ballet had become a victim of its own success, according to company president and CEO Scott Altman. “We were bursting at the seams in our old building. We had simply outgrown the facility,” Altman told the Cincinnati Enquirer.
Projects | Mar 7, 2022
An Atlanta office promotes employee well-being
For its new Atlanta office, New Relic, a California-based technology company that develops cloud-based software, wanted to keep employee health and wellness at the fore. It also wanted the workspace design to bolster productivity as well as employee engagement and retention.
Projects | Mar 3, 2022
Move, lift, restore: Repurposing a former post office near San Francisco
In mid-February, a construction crew began lifting a 1940s post office building located in Burlingame, Calif., on the San Francisco Peninsula.
Projects | Mar 2, 2022
Manufacturing plant gets second life as a mixed-use development
Wire Park, a mixed-use development being built near Athens, Ga., will feature 130 residential units plus 225,000 square feet of commercial, office, and retail space. About an hour east of downtown Atlanta, the 66-acre development also will boast expansive public greenspace.
Office Buildings | Feb 23, 2022
The Beam on Farmer, Arizona’s first mass timber, multi-story office building tops out
The Beam on Farmer, Arizona’s first mass timber, multi-story office building, topped out on Feb. 10, 2022.
Resiliency | Feb 15, 2022
Design strategies for resilient buildings
LEO A DALY's National Director of Engineering Kim Cowman takes a building-level look at resilient design.
Office Buildings | Feb 1, 2022
Mennica Legacy Tower: GP's latest office complex in Warsaw is uniquely designed
Mennica Legacy Tower marks GP’s first completed project in Poland. The Mennica Legacy Tower was developed by an affiliate of Golub & Company LLC and Mennica Towers GGH MT Sp z o o S.K.A, and delivered in collaboration with Epstein, a design firm with offices in Chicago and Warsaw.
Laboratories | Jan 28, 2022
3 must-know strategies for developers in today’s life sciences industry
While the life sciences industry had been steadily growing, this growth exploded when the pandemic arrived—and there is no indication that this lightning-fast pace will slow down any time soon.
