Located in the Bronx, KFCâs new urban inline restaurant design reflects the boroughâs fast-paced, eclecticism with bolder accents and unique features evolved from the brandâs traditional American Showman restaurant design.
The projectâs overall aesthetic reflects a juxtaposition between Colonel Sanders-inspired hospitality and the hustle and bustle of the Bronx. Upon entering the building, guests are greeted by a large Colonel Sanders wood focal wall and signage that features the brandâs âitâs finger lickinâ goodâ tagline. A brick accent wall serves as the backdrop for KFCâs signature red stripes to create a beacon visible from both the inside and the outside.
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âWorking with a brand historically known for its southern hospitality, we created a design that maintained the iconic experience, but also looked to fold in a distinctly edgier attitude to deliver on the feistiness of what guests see from KFC in commercials and on social media.â
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See Also:Â Worldâs first drive-thru only restaurant in Australia
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The seating arrangements and ordering options were designed for the on-the-go mentality of New Yorkers. The restaurant has bar seating for solo diners and a designated pick-up area for mobile and to-go orders.
The design gives the brand a modern look that captures the Colonelâs vintage flavor and marks a continued strategy to create more alternate and non-traditional formats that connect KFC with its consumers in differentiated markets.
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